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Head-to-head · A/B Testing Tools

Statsig vs Apex

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Statsig #5 in A/B Testing Tools 8.8/10 Free plan Free plan✓ 5 of 5 features Visit Statsig
Apex #25 in A/B Testing Tools 6.8/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Apex

Statsig leads on 0 checks, Apex on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreStatsig · 8.8/10
  • Free planboth
  • Free trialonly Apex

Statsig scores higher on our rubric for a/b testing tools: 8.8 against 6.8 out of 10; our editors rank them #5 and #25.

Statsig is the better fit for product teams needing advanced experiment methods. Apex is the better fit for teams wanting a broad free starter tool.

  • Statsig fits best

    Product teams needing advanced experiment methods

  • Apex fits best

    Teams wanting a broad free starter tool

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Statsig 8.8/10 Visit ↗ Apex 6.8/10 Visit ↗
At a glance
Editor score 8.8 6.8
Ranking #5 in A/B Testing Tools #25 in A/B Testing Tools
Best for Product teams needing advanced experiment methods Teams wanting a broad free starter tool
Pricing model Free plan + paid Free plan + paid
Starting price $150/mo —
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Community, Docs Email, Community, Docs
Compliance SOC 2, GDPR, HIPAA GDPR, SSO/SAML, 2FA
Integrations 20 integrations 12 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Statsig 5/5 · Apex 5/5
Visual editor ✓ ✓
Server-side testing ✓ ✓
Mobile SDK ✓ ✓
Audience targeting ✓ ✓
Feature flags ✓ ✓
Specs
Test types A/B/n, multivariate, sequential, switchback, non-inferiority, multi-arm bandit, holdout A/B testing, multivariate experiments, server-side testing, mobile-app testing
Supported platforms Web_and_mobile Web_and_mobile
Our review
Pros
  • Supports sequential, switchback, non-inferiority, multivariate, and bandit tests
  • Combines experiments, feature flags, targeting, analytics, and scorecards
  • Runs client-side, server-side, and Warehouse Native deployments
  • Covers A/B, multivariate, server-side, and mobile-app testing
  • Combines visual editing, AI Builder, targeting, flags, and gradual rollouts
  • Offers REST API, SDKs, webhooks, and broad analytics integrations
Cons
  • The Developer plan includes 2 million events per month
  • Pro starts at $150 per month and Enterprise pricing is custom
  • Warehouse Native deployment and priority support require Enterprise
  • Paid Apex and Enterprise plans use custom pricing
  • Starter is described both as free forever and as a 30-day trial
  • Its broad feature set may exceed the needs of teams seeking simple A/B tests
Our verdict

Statsig is an experimentation and product development platform for product, engineering, and data teams. It supports web and mobile applications as well as backend services through client-side and server-side SDKs. Its scope covers A/B/n…

Read the review →

Apex is an experimentation platform from Drip for direct-to-consumer and enterprise brands. It supports browser-based A/B testing, multivariate experiments, server-side testing, and mobile-app testing across web, iOS, Android, and API…

Read the review →
  1. StatsigA/B Testing Tools 8.8Free plan
  2. ApexA/B Testing Tools 6.8Free plan · 30-day trial

Strengths and trade-offs

  • Statsig — where it wins

    • Supports sequential, switchback, non-inferiority, multivariate, and bandit tests
    • Combines experiments, feature flags, targeting, analytics, and scorecards
    • Runs client-side, server-side, and Warehouse Native deployments

    Where it doesn't

    • The Developer plan includes 2 million events per month
    • Pro starts at $150 per month and Enterprise pricing is custom
    • Warehouse Native deployment and priority support require Enterprise

  • Apex — where it wins

    • Covers A/B, multivariate, server-side, and mobile-app testing
    • Combines visual editing, AI Builder, targeting, flags, and gradual rollouts
    • Offers REST API, SDKs, webhooks, and broad analytics integrations

    Where it doesn't

    • Paid Apex and Enterprise plans use custom pricing
    • Starter is described both as free forever and as a 30-day trial
    • Its broad feature set may exceed the needs of teams seeking simple A/B tests
  • Statsig8.8/10 · Free plan

    A broad experimentation platform with a useful free tier and advanced paid capabilities.

    Visit StatsigFull verdict →
  • Apex6.8/10 · Free plan · 30-day trial

    A broad experimentation suite with a free Starter plan and custom-priced paid tiers.

    Visit ApexFull verdict →

More comparisons

All A/B testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update