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Head-to-head · Digital Experience Platforms

Squiz DXP vs Magnolia DXP

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Squiz DXP #7 in Digital Experience Platforms 8.6/10 Pricing on request ✓ 6 of 6 features Visit Squiz
Magnolia DXP #8 in Digital Experience Platforms 8.5/10 Free plan Free plan✓ 6 of 6 features Visit Magnolia

Squiz DXP leads on 0 checks, Magnolia DXP on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSquiz DXP · 8.6/10
  • Free planonly Magnolia DXP

Squiz DXP scores higher on our rubric for digital experience platforms: 8.6 against 8.5 out of 10; our editors rank them #7 and #8.

On deployment model, Magnolia DXP gives you Hybrid where Squiz DXP offers Cloud.

Squiz DXP is the better fit for organizations needing analytics, search and integrations. Magnolia DXP is the better fit for teams wanting a lower-cost full-featured DXP.

  • Squiz DXP fits best

    Organizations needing analytics, search and integrations

  • Magnolia DXP fits best

    Teams wanting a lower-cost full-featured DXP

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Squiz DXP 8.6/10 Visit ↗ Magnolia DXP 8.5/10 Visit ↗
At a glance
Editor score 8.6 8.5
Ranking #7 in Digital Experience Platforms #8 in Digital Experience Platforms
Best for Organizations needing analytics, search and integrations Teams wanting a lower-cost full-featured DXP
Pricing model Paid Free plan + paid
Starting price Pricing on request —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 100+ integrations 7 integrations
Built for Mid-market, Enterprise Enterprise
Features Squiz DXP 6/6 · Magnolia DXP 6/6
Personalization ✓ ✓
Headless delivery ✓ ✓
Experimentation ✓ ✓
Journey orchestration ✓ ✓
Experience analytics ✓ ✓
Digital asset support ✓ ✓
Specs
Deployment model Cloud Hybrid
Our review
Pros
  • Combines content, personalization, testing, analytics, search and DAM
  • Supports headless delivery through content management and delivery APIs
  • Includes low-code integrations and more than 100 pre-built connectors
  • Combines visual editing, DAM, personalization, experimentation, and analytics
  • Supports headless delivery through REST APIs and GraphQL
  • Offers multisite, multilingual content, workflows, and role-based permissions
Cons
  • Contact-sales pricing makes cost comparison less direct
  • Its broad feature set may exceed the needs of narrower teams
  • Advanced capabilities require evaluating which features the organization needs
  • Its broad feature set may require substantial implementation planning
  • Cloud deployment depends on infrastructure, cloud, SLA, and support requirements
  • Enterprise-focused capabilities may exceed the needs of smaller teams
Our verdict

Squiz DXP is a cloud SaaS digital experience platform for complex, service-led organizations, including government, higher education, professional services, utilities and financial services. It brings content management, visual…

Read the review →

Magnolia DXP is a composable digital experience platform for enterprise organizations managing content and experiences across channels. It brings together WYSIWYG visual editing, native digital asset management, personalization, A/B…

Read the review →
  1. Squiz DXPDigital Experience Platforms 8.6Pricing on request
  2. Magnolia DXPDigital Experience Platforms 8.5Free plan

Strengths and trade-offs

  • Squiz DXP — where it wins

    • Combines content, personalization, testing, analytics, search and DAM
    • Supports headless delivery through content management and delivery APIs
    • Includes low-code integrations and more than 100 pre-built connectors

    Where it doesn't

    • Contact-sales pricing makes cost comparison less direct
    • Its broad feature set may exceed the needs of narrower teams
    • Advanced capabilities require evaluating which features the organization needs

  • Magnolia DXP — where it wins

    • Combines visual editing, DAM, personalization, experimentation, and analytics
    • Supports headless delivery through REST APIs and GraphQL
    • Offers multisite, multilingual content, workflows, and role-based permissions

    Where it doesn't

    • Its broad feature set may require substantial implementation planning
    • Cloud deployment depends on infrastructure, cloud, SLA, and support requirements
    • Enterprise-focused capabilities may exceed the needs of smaller teams
  • Squiz DXP8.6/10 · Pricing on request

    A broad DXP for organizations that need content, analytics, search and integrations together.

    Visit SquizFull verdict →
  • Magnolia DXP8.5/10 · Free plan

    A broad, flexible DXP with self-hosted and managed cloud deployment options.

    Visit MagnoliaFull verdict →

More comparisons

All digital experience platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update