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Head-to-head · Social Media Analytics Software

Sprout Social vs Fanpage Karma

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Sprout Social #5 in Social Media Analytics Software 8.9/10 30-day trial Free trial✓ 0 of 3 features Visit Sprout Social
Fanpage Karma #6 in Social Media Analytics Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Fanpage Karma

Sprout Social leads on 0 checks, Fanpage Karma on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSprout Social · 8.9/10
  • Free planonly Fanpage Karma
  • Free trialboth
  • Most featuresFanpage Karma · 3 of 3

Sprout Social scores higher on our rubric for social media analytics software: 8.9 against 8.8 out of 10; our editors rank them #5 and #6.

Fanpage Karma offers free plan; Sprout Social doesn't.

Sprout Social is the better fit for mature teams needing analytics and engagement. Fanpage Karma is the better fit for benchmarking-focused agencies.

  • Sprout Social fits best

    Mature teams needing analytics and engagement

  • Fanpage Karma fits best

    Benchmarking-focused agencies

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sprout Social 8.9/10 Visit ↗ Fanpage Karma 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #5 in Social Media Analytics Software #6 in Social Media Analytics Software
Best for Mature teams needing analytics and engagement Benchmarking-focused agencies
Pricing model Paid Free plan + paid
Starting price $79/seat/mo —
Free plan — ✓ (best)
Free trial 30 days 14 days
Free trial length 30 days · no card needed 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 20 integrations 2 integrations
Features Sprout Social 0/3 · Fanpage Karma 3/3
Audience demographics Not checked yet ✓ (best)
Campaign reporting Not checked yet ✓ (best)
Competitor benchmarking Not checked yet ✓ (best)
Specs
Supported networks Not checked yet 1 networks
Report history Not checked yet 28 days
Report export formats Not checked yet Ppt
Our review
Pros
  • Combines publishing, engagement, listening, reviews and reporting
  • Supports approval workflows, consolidated inboxes and mobile management
  • Connects with major social networks and business tools
  • Compares owned and competitor profiles with benchmarking charts and metrics
  • Combines analytics, reporting, publishing, inbox, monitoring, and ads analysis
  • Offers customizable reports, multiple export formats, AI, and REST API access
Cons
  • Starts at $79 per seat per month with annual billing
  • Analytics are listed at a basic level
  • Enterprise pricing is tailored rather than published
  • The Free plan limits analytics and reporting to one user
  • Bronze limits competitor analysis to one network of choice
  • Advanced capabilities are reserved for higher paid tiers
Our verdict

Sprout Social is a cloud-based social media management platform for organizations and teams. It brings together content planning, scheduling, publishing, engagement, consolidated messaging, analytics, social listening and review…

Read the review →

Fanpage Karma is a web-based social media management and analytics platform for businesses, agencies, media organizations, and other professional teams. It analyzes owned and competitor profiles across Facebook, Instagram, LinkedIn,…

Read the review →
  1. Sprout SocialSocial Media Analytics Software 8.930-day trial
  2. Fanpage KarmaSocial Media Analytics Software 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Sprout Social — where it wins

    • Combines publishing, engagement, listening, reviews and reporting
    • Supports approval workflows, consolidated inboxes and mobile management
    • Connects with major social networks and business tools

    Where it doesn't

    • Starts at $79 per seat per month with annual billing
    • Analytics are listed at a basic level
    • Enterprise pricing is tailored rather than published

  • Fanpage Karma — where it wins

    • Compares owned and competitor profiles with benchmarking charts and metrics
    • Combines analytics, reporting, publishing, inbox, monitoring, and ads analysis
    • Offers customizable reports, multiple export formats, AI, and REST API access

    Where it doesn't

    • The Free plan limits analytics and reporting to one user
    • Bronze limits competitor analysis to one network of choice
    • Advanced capabilities are reserved for higher paid tiers

More comparisons

All social media analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update