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Head-to-head · Event Tracking Software

Snowplow vs Keen Product Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Snowplow #1 in Event Tracking Software 9.4/10 Pricing on request · 14-day trial Free trial✓ 0 of 4 features Visit Snowplow
Keen Product Analytics #4 in Event Tracking Software 8.6/10 Paid ✓ 0 of 4 features Visit Keen

Snowplow leads on 0 checks, Keen Product Analytics on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSnowplow · 9.4/10
  • Free trialonly Snowplow

Snowplow scores higher on our rubric for event tracking software: 9.4 against 8.6 out of 10; our editors rank them #1 and #4.

Snowplow is the better fit for enterprise-grade event data and product analytics. Keen Product Analytics is the better fit for product teams needing analytics and funnels.

  • Snowplow fits best

    Enterprise-grade event data and product analytics

  • Keen Product Analytics fits best

    Product teams needing analytics and funnels

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Snowplow 9.4/10 Visit ↗ Keen Product Analytics 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Event Tracking Software #4 in Event Tracking Software
Best for Enterprise-grade event data and product analytics Product teams needing analytics and funnels
Pricing model Paid Paid
Starting price — $149/mo
Free plan — —
Free trial 14 days —
Deployment Cloud, Self-hosted Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Integrations 100+ integrations 14 integrations
Features Snowplow 0/4 · Keen Product Analytics 0/4
Web collection Not checked yet Not checked yet
Mobile collection Not checked yet Not checked yet
Server-side collection Not checked yet Not checked yet
Event routing Not checked yet Not checked yet
Specs
Monthly event limit Not checked yet Not checked yet
Destination limit Not checked yet Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Schema-defined tracking with governance, specifications, and data structures
  • Real-time enrichment plus delivery to warehouses, lakes, and streaming systems
  • Funnels, ecommerce tracking, API access, and 35+ first-party trackers
  • Funnel and retention analysis support product usage research
  • SDKs cover web, mobile, backend, and connected-device development
  • Dashboards, APIs, and embedded visualizations support analytics delivery
Cons
  • Pricing is quote-based and requires contacting sales
  • The platform’s breadth may exceed the needs of simple event tracking
  • Self-hosted deployment requires teams to manage the production pipeline
  • No permanent free plan is listed
  • Team starts at $149 per month
  • Higher event and query needs require a more expensive tier
Our verdict

Snowplow is a behavioral data platform for data, analytics, engineering, and product teams. It collects granular events from websites, mobile apps, servers, and other digital touchpoints, then validates, enriches, and delivers them to…

Read the review →

Keen Product Analytics helps software teams collect event data from user interactions, store it securely, query it for product insights, and embed analytics into applications. Its focus is product usage analysis rather than a narrow…

Read the review →
  1. SnowplowEvent Tracking Software 9.4Pricing on request · 14-day trial
  2. Keen Product AnalyticsEvent Tracking Software 8.6Paid

Strengths and trade-offs

  • Snowplow — where it wins

    • Schema-defined tracking with governance, specifications, and data structures
    • Real-time enrichment plus delivery to warehouses, lakes, and streaming systems
    • Funnels, ecommerce tracking, API access, and 35+ first-party trackers

    Where it doesn't

    • Pricing is quote-based and requires contacting sales
    • The platform’s breadth may exceed the needs of simple event tracking
    • Self-hosted deployment requires teams to manage the production pipeline

  • Keen Product Analytics — where it wins

    • Funnel and retention analysis support product usage research
    • SDKs cover web, mobile, backend, and connected-device development
    • Dashboards, APIs, and embedded visualizations support analytics delivery

    Where it doesn't

    • No permanent free plan is listed
    • Team starts at $149 per month
    • Higher event and query needs require a more expensive tier
  • Snowplow9.4/10 · Pricing on request · 14-day trial

    A mature event data platform for teams that need governed, real-time product analytics.

    Visit SnowplowFull verdict →
  • Keen Product Analytics8.6/10 · Paid

    Deep event analytics, funnels, and retention tools for product teams with paid budgets.

    Visit KeenFull verdict →

More comparisons

All event tracking software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update