Simpli.fi vs GoGo CTV

Simpli.fi8.4Visit GoGo CTV8.0Visit

Higher score Simpli.fi #4 in Connected TV (CTV) Advertising Platforms 8.4/10 Pricing on request ✓ 2 of 3 features Visit Simpli.fi

vs

GoGo CTV #6 in Connected TV (CTV) Advertising Platforms 8.0/10 Pricing on request ✓ 1 of 3 features Book a demo

• Simpli.fi fits best

  Teams needing CTV plus local and behavioral targeting

• GoGo CTV fits best

  CTV publishers managing ad decisioning and delivery

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Side by side

Feature	Simpli.fi 8.4/10 Visit ↗	GoGo CTV 8.0/10 Visit ↗
At a glance
Editor score	8.4	8.0
Ranking	#4 in Connected TV (CTV) Advertising Platforms	#6 in Connected TV (CTV) Advertising Platforms
Best for	Teams needing CTV plus local and behavioral targeting	CTV publishers managing ad decisioning and delivery
Pricing model	Paid	Paid
Starting price	—	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Phone, Docs	Docs
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Simpli.fi 2/3 · GoGo CTV 1/3
Audience targeting	✓ (best)	Not checked yet
Frequency capping	Not checked yet	✓ (best)
Conversion tracking	✓ (best)	Not checked yet
Specs
Inventory access	Not checked yet	Both
Creative formats	Not checked yet	Not checked yet
Minimum ad spend	Pricing on request	Pricing on request
Our review
Pros	Buys and manages display, video, CTV and audio campaigns Combines behavioral, geographic, geofencing and contextual targeting Includes campaign optimization, reporting and conversion tracking	Combines direct, programmatic, and house demand in pod-level auctions Supports SSAI, client-side VAST, and server-side bidding Reports playback events, fill, and yield in real time
Cons	Pricing is custom and requires contacting sales No free plan is listed Its scope spans several channels, rather than focusing only on CTV	Pricing is available by contacting sales rather than through published plans Audience targeting and conversion tracking are not specified Support is centered on documentation
Our verdict	Simpli.fi is a cloud-based programmatic advertising platform for agencies, brands and media companies managing campaigns across digital channels. Its buying options include connected TV alongside display, video and audio, with audience… Read the review →	GoGo CTV provides ad serving and monetization for CTV, OTT, FAST, and VOD. It is aimed primarily at streaming publishers and platforms that need to manage inventory and ad delivery, while also offering campaign tools for advertisers… Read the review →

Strengths and trade-offs

• Simpli.fi — where it wins

  • Buys and manages display, video, CTV and audio campaigns
  • Combines behavioral, geographic, geofencing and contextual targeting
  • Includes campaign optimization, reporting and conversion tracking

  Where it doesn't

  • Pricing is custom and requires contacting sales
  • No free plan is listed
  • Its scope spans several channels, rather than focusing only on CTV

• GoGo CTV — where it wins

  • Combines direct, programmatic, and house demand in pod-level auctions
  • Supports SSAI, client-side VAST, and server-side bidding
  • Reports playback events, fill, and yield in real time

  Where it doesn't

  • Pricing is available by contacting sales rather than through published plans
  • Audience targeting and conversion tracking are not specified
  • Support is centered on documentation

• Simpli.fi8.4/10 · Pricing on request

  A cross-channel programmatic platform with CTV, location targeting and conversion tracking.

  Visit Simpli.fiFull verdict →
• GoGo CTV8.0/10 · Pricing on request

  Publisher-focused CTV ad decisioning with SSAI, VAST, and real-time delivery reporting.

  Book a demoFull verdict →