Roku Ads vs GoGo CTV

Roku Ads9.2Visit GoGo CTV8.0Visit

Higher score Roku Ads #1 in Connected TV (CTV) Advertising Platforms 9.2/10 From $500 ✓ 2 of 3 features Visit Roku Ads

vs

GoGo CTV #6 in Connected TV (CTV) Advertising Platforms 8.0/10 Pricing on request ✓ 1 of 3 features Book a demo

• Roku Ads fits best

  Advertisers seeking self-serve CTV campaigns

• GoGo CTV fits best

  CTV publishers managing ad decisioning and delivery

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Side by side

Feature	Roku Ads 9.2/10 Visit ↗	GoGo CTV 8.0/10 Visit ↗
At a glance
Editor score	9.2	8.0
Ranking	#1 in Connected TV (CTV) Advertising Platforms	#6 in Connected TV (CTV) Advertising Platforms
Best for	Advertisers seeking self-serve CTV campaigns	CTV publishers managing ad decisioning and delivery
Pricing model	Paid	Paid
Starting price	From $500	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Docs	Docs
Integrations	2 integrations	5 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Roku Ads 2/3 · GoGo CTV 1/3
Audience targeting	✓ (best)	Not checked yet
Frequency capping	Not checked yet	✓ (best)
Conversion tracking	✓ (best)	Not checked yet
Specs
Inventory access	Both	Both
Creative formats	in-stream video; native placements; interactive Action Ads; shoppable formats	Not checked yet
Minimum ad spend	From $500	Pricing on request
Our review
Pros	Self-serve campaign setup with budget controls and optimization goals Detailed audience targeting with first-party custom audiences and retargeting Pixel and Conversions API measurement plus interactive and shoppable formats	Combines direct, programmatic, and house demand in pod-level auctions Supports SSAI, client-side VAST, and server-side bidding Reports playback events, fill, and yield in real time
Cons	Campaign budgets start at a $500 minimum Dynamic CPM pricing may make costs less predictable Documentation is the listed support channel	Pricing is available by contacting sales rather than through published plans Audience targeting and conversion tracking are not specified Support is centered on documentation
Our verdict	Roku Ads is Roku’s connected-TV advertising offering for advertisers that want to manage campaigns themselves or buy managed-service placements. Roku Ads Manager supports self-serve setup, budget management, audience segmentation,… Read the review →	GoGo CTV provides ad serving and monetization for CTV, OTT, FAST, and VOD. It is aimed primarily at streaming publishers and platforms that need to manage inventory and ad delivery, while also offering campaign tools for advertisers… Read the review →

Strengths and trade-offs

• Roku Ads — where it wins

  • Self-serve campaign setup with budget controls and optimization goals
  • Detailed audience targeting with first-party custom audiences and retargeting
  • Pixel and Conversions API measurement plus interactive and shoppable formats

  Where it doesn't

  • Campaign budgets start at a $500 minimum
  • Dynamic CPM pricing may make costs less predictable
  • Documentation is the listed support channel

• GoGo CTV — where it wins

  • Combines direct, programmatic, and house demand in pod-level auctions
  • Supports SSAI, client-side VAST, and server-side bidding
  • Reports playback events, fill, and yield in real time

  Where it doesn't

  • Pricing is available by contacting sales rather than through published plans
  • Audience targeting and conversion tracking are not specified
  • Support is centered on documentation

• Roku Ads9.2/10 · From $500

  Self-serve CTV buying with detailed targeting, measurement, and interactive formats.

  Visit Roku AdsFull verdict →
• GoGo CTV8.0/10 · Pricing on request

  Publisher-focused CTV ad decisioning with SSAI, VAST, and real-time delivery reporting.

  Book a demoFull verdict →