Roku Ads vs Conquest DSP

Roku Ads9.2Visit Conquest DSP8.2Visit

Higher score Roku Ads #1 in Connected TV (CTV) Advertising Platforms 9.2/10 From $500 ✓ 2 of 3 features Visit Roku Ads

vs

Conquest DSP #5 in Connected TV (CTV) Advertising Platforms 8.2/10 Paid ✓ 1 of 3 features Visit Conquest DSP

• Roku Ads fits best

  Advertisers seeking self-serve CTV campaigns

• Conquest DSP fits best

  Smaller teams buying across multiple DSPs

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Side by side

Feature	Roku Ads 9.2/10 Visit ↗	Conquest DSP 8.2/10 Visit ↗
At a glance
Editor score	9.2	8.2
Ranking	#1 in Connected TV (CTV) Advertising Platforms	#5 in Connected TV (CTV) Advertising Platforms
Best for	Advertisers seeking self-serve CTV campaigns	Smaller teams buying across multiple DSPs
Pricing model	Paid	Paid
Starting price	From $500	Not checked yet
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Docs	Email
Integrations	2 integrations	2 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market
Features Roku Ads 2/3 · Conquest DSP 1/3
Audience targeting	✓	✓
Frequency capping	Not checked yet	Not checked yet
Conversion tracking	✓ (best)	Not checked yet
Specs
Inventory access	Both	Programmatic
Creative formats	in-stream video; native placements; interactive Action Ads; shoppable formats	15-second video; 30-second video
Minimum ad spend	From $500	Not checked yet
Our review
Pros	Self-serve campaign setup with budget controls and optimization goals Detailed audience targeting with first-party custom audiences and retargeting Pixel and Conversions API measurement plus interactive and shoppable formats	Aggregates CTV, mobile and web inventory across multiple enterprise DSPs Targets curated audiences and locations down to ZIP code, neighborhood or city Automates optimization and provides real-time reports with PDF and CSV exports
Cons	Campaign budgets start at a $500 minimum Dynamic CPM pricing may make costs less predictable Documentation is the listed support channel	A multi-DSP approach may not suit buyers seeking a single-DSP workflow Audience targeting integrations are limited to Tunnl and L2 Support is available by email
Our verdict	Roku Ads is Roku’s connected-TV advertising offering for advertisers that want to manage campaigns themselves or buy managed-service placements. Roku Ads Manager supports self-serve setup, budget management, audience segmentation,… Read the review →	Conquest DSP is a self-serve advertising platform for agencies, direct buyers and small businesses. Its meta-DSP approach brings CTV, mobile and web inventory from multiple enterprise DSPs into one platform. Buyers can target audiences and… Read the review →

Strengths and trade-offs

• Roku Ads — where it wins

  • Self-serve campaign setup with budget controls and optimization goals
  • Detailed audience targeting with first-party custom audiences and retargeting
  • Pixel and Conversions API measurement plus interactive and shoppable formats

  Where it doesn't

  • Campaign budgets start at a $500 minimum
  • Dynamic CPM pricing may make costs less predictable
  • Documentation is the listed support channel

• Conquest DSP — where it wins

  • Aggregates CTV, mobile and web inventory across multiple enterprise DSPs
  • Targets curated audiences and locations down to ZIP code, neighborhood or city
  • Automates optimization and provides real-time reports with PDF and CSV exports

  Where it doesn't

  • A multi-DSP approach may not suit buyers seeking a single-DSP workflow
  • Audience targeting integrations are limited to Tunnl and L2
  • Support is available by email

• Roku Ads9.2/10 · From $500

  Self-serve CTV buying with detailed targeting, measurement, and interactive formats.

  Visit Roku AdsFull verdict →
• Conquest DSP8.2/10 · Paid

  Aggregates CTV and digital inventory across enterprise DSPs, with audience and geographic targeting.

  Visit Conquest DSPFull verdict →