Simpli.fi vs Conquest DSP

Simpli.fi8.4Visit Conquest DSP8.2Visit

Higher score Simpli.fi #4 in Connected TV (CTV) Advertising Platforms 8.4/10 Pricing on request ✓ 2 of 3 features Visit Simpli.fi

vs

Conquest DSP #5 in Connected TV (CTV) Advertising Platforms 8.2/10 Paid ✓ 1 of 3 features Visit Conquest DSP

• Simpli.fi fits best

  Teams needing CTV plus local and behavioral targeting

• Conquest DSP fits best

  Smaller teams buying across multiple DSPs

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Side by side

Feature	Simpli.fi 8.4/10 Visit ↗	Conquest DSP 8.2/10 Visit ↗
At a glance
Editor score	8.4	8.2
Ranking	#4 in Connected TV (CTV) Advertising Platforms	#5 in Connected TV (CTV) Advertising Platforms
Best for	Teams needing CTV plus local and behavioral targeting	Smaller teams buying across multiple DSPs
Pricing model	Paid	Paid
Starting price	—	Not checked yet
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Phone, Docs	Email
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market
Features Simpli.fi 2/3 · Conquest DSP 1/3
Audience targeting	✓	✓
Frequency capping	Not checked yet	Not checked yet
Conversion tracking	✓ (best)	Not checked yet
Specs
Inventory access	Not checked yet	Programmatic
Creative formats	Not checked yet	15-second video; 30-second video
Minimum ad spend	Pricing on request	Not checked yet
Our review
Pros	Buys and manages display, video, CTV and audio campaigns Combines behavioral, geographic, geofencing and contextual targeting Includes campaign optimization, reporting and conversion tracking	Aggregates CTV, mobile and web inventory across multiple enterprise DSPs Targets curated audiences and locations down to ZIP code, neighborhood or city Automates optimization and provides real-time reports with PDF and CSV exports
Cons	Pricing is custom and requires contacting sales No free plan is listed Its scope spans several channels, rather than focusing only on CTV	A multi-DSP approach may not suit buyers seeking a single-DSP workflow Audience targeting integrations are limited to Tunnl and L2 Support is available by email
Our verdict	Simpli.fi is a cloud-based programmatic advertising platform for agencies, brands and media companies managing campaigns across digital channels. Its buying options include connected TV alongside display, video and audio, with audience… Read the review →	Conquest DSP is a self-serve advertising platform for agencies, direct buyers and small businesses. Its meta-DSP approach brings CTV, mobile and web inventory from multiple enterprise DSPs into one platform. Buyers can target audiences and… Read the review →

Strengths and trade-offs

• Simpli.fi — where it wins

  • Buys and manages display, video, CTV and audio campaigns
  • Combines behavioral, geographic, geofencing and contextual targeting
  • Includes campaign optimization, reporting and conversion tracking

  Where it doesn't

  • Pricing is custom and requires contacting sales
  • No free plan is listed
  • Its scope spans several channels, rather than focusing only on CTV

• Conquest DSP — where it wins

  • Aggregates CTV, mobile and web inventory across multiple enterprise DSPs
  • Targets curated audiences and locations down to ZIP code, neighborhood or city
  • Automates optimization and provides real-time reports with PDF and CSV exports

  Where it doesn't

  • A multi-DSP approach may not suit buyers seeking a single-DSP workflow
  • Audience targeting integrations are limited to Tunnl and L2
  • Support is available by email

• Simpli.fi8.4/10 · Pricing on request

  A cross-channel programmatic platform with CTV, location targeting and conversion tracking.

  Visit Simpli.fiFull verdict →
• Conquest DSP8.2/10 · Paid

  Aggregates CTV and digital inventory across enterprise DSPs, with audience and geographic targeting.

  Visit Conquest DSPFull verdict →