Head-to-head · Business Directories
ShowMeLocal vs Hotfrog
ShowMeLocal leads on 0 checks, Hotfrog on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreShowMeLocal · 7.9/10
- Free planboth
ShowMeLocal scores higher on our rubric for business directories: 7.9 against 7.8 out of 10; our editors rank them #14 and #15.
On listing submission, Hotfrog gives you Both where ShowMeLocal offers Free.
ShowMeLocal is the better fit for local listings with social distribution. Hotfrog is the better fit for simple business profile management.
- ShowMeLocal fits best
Local listings with social distribution
- Hotfrog fits best
Simple business profile management
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Side by side
| Feature | ShowMeLocal 7.9/10 Visit ↗ | Hotfrog 7.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.9 | 7.8 |
| Ranking | #14 in Business Directories | #15 in Business Directories |
| Best for | Local listings with social distribution | Simple business profile management |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $49.99/mo | — |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Features ShowMeLocal 3/4 · Hotfrog 3/4 | ||
| Claim listing | ✓ | ✓ |
| Reviews on profiles | ✓ | ✓ |
| Mobile app | Not checked yet | Not checked yet |
| Verified profiles | ✓ | ✓ |
| Specs | ||
| Listing submission | Free | Both |
| Audience focus | Local | Local |
| Our review | ||
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| Cons |
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| Our verdict | ShowMeLocal is a web-based local business directory and growth platform for small and medium-sized businesses. Businesses can create or claim listings, publish updates, collect and monitor reviews, distribute listing information, track… Read the review → |
Hotfrog is a web-based business directory for local companies and services. Businesses can create and manage profiles with contact information, descriptions, websites, social links, opening hours, logos, images, coupons, and special… Read the review → |
Strengths and trade-offs
ShowMeLocal — where it wins
- Free listing creation and claiming with customer reviews
- Distribution to Google, Facebook, and 28+ platforms
- Review tools, Live Posts, contact analytics, and advertising
Where it doesn't
- Free Live Posts are limited to ShowMeLocal
- Post scheduling starts on a paid plan
- Full SML Agent access is limited to Platinum
Hotfrog — where it wins
- Free profiles include contact details, images, and coupons
- Supports ownership claims, verification, reviews, and special offers
- Bulk uploads and API publishing support larger listing workflows
Where it doesn't
- Platform coverage is limited to the web
- Paid advertising adds complexity beyond basic profile management
- AdVantage pricing is not presented in the published plans
- ShowMeLocal7.9/10 · Free plan
A local listing platform that combines reviews, publishing, distribution, and advertising.
Visit ShowMeLocalFull verdict → - Hotfrog7.8/10 · Free plan
A practical web directory for managing local business profiles and adding promotional tools.
Visit HotfrogFull verdict →
All business directories comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update