SERPWatcher vs Nightwatch

SERPWatcher9.1Visit Nightwatch8.6Visit

Higher score SERPWatcher #2 in Rank Tracking Software 9.1/10 Paid ✓ 3 of 3 features Visit SERPWatcher

vs

Nightwatch #6 in Rank Tracking Software 8.6/10 14-day trial Free trial✓ 0 of 3 features Visit Nightwatch

• SERPWatcher fits best

  Users already in the Mangools ecosystem

• Nightwatch fits best

  Agencies needing multi-engine local tracking

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Side by side

Feature	SERPWatcher 9.1/10 Visit ↗	Nightwatch 8.6/10 Visit ↗
At a glance
Editor score	9.1	8.6
Ranking	#2 in Rank Tracking Software	#6 in Rank Tracking Software
Best for	Users already in the Mangools ecosystem	Agencies needing multi-engine local tracking
Pricing model	Paid	Paid
Starting price	$358.80/yr	€79/mo
Free plan	Not checked yet	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web, Chrome extension
Support	Email, Live chat, Docs	Email, Live chat, Docs
Integrations	1 integrations	3 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features SERPWatcher 3/3 · Nightwatch 0/3
Competitor tracking	✓ (best)	Not checked yet
Mobile rank tracking	✓ (best)	Not checked yet
Historical ranking data	✓ (best)	Not checked yet
Specs
Keyword limit	200 keywords	Not checked yet
Update frequency	Weekly	Not checked yet
Location tracking	Global	Not checked yet
Search engines	Google	Not checked yet
Our review
Pros	Tracks Google rankings by location and desktop or mobile device Includes competitors, history, alerts, reports, and SERP features Connects with Mangools tools, Search Console, and Looker Studio	Tracks rankings daily across six search engines and Google Maps Supports city- and ZIP-code-level location tracking Combines audits, backlinks, reports, APIs, and AI visibility tracking
Cons	Google is the supported search engine Basic and Premium plans provide weekly rank updates Agency features daily updates, while lower tiers update weekly	No free plan; paid plans start at €79 per month on annual billing API access begins with the Professional plan Higher keyword, website, and audit limits require higher tiers
Our verdict	SERPWatcher is Mangools’ web-based rank tracking tool for SEO professionals, marketers, agencies, and businesses. It monitors keyword positions in Google Search across countries, cities, states, counties, and DMA regions, with separate… Read the review →	Nightwatch is a web-based SEO platform for individuals, agencies, growing teams, and enterprise organizations. Its core offering combines daily keyword rank tracking across Google, Bing, YouTube, Yahoo, DuckDuckGo, and Google Maps with… Read the review →

Strengths and trade-offs

• SERPWatcher — where it wins

  • Tracks Google rankings by location and desktop or mobile device
  • Includes competitors, history, alerts, reports, and SERP features
  • Connects with Mangools tools, Search Console, and Looker Studio

  Where it doesn't

  • Google is the supported search engine
  • Basic and Premium plans provide weekly rank updates
  • Agency features daily updates, while lower tiers update weekly

• Nightwatch — where it wins

  • Tracks rankings daily across six search engines and Google Maps
  • Supports city- and ZIP-code-level location tracking
  • Combines audits, backlinks, reports, APIs, and AI visibility tracking

  Where it doesn't

  • No free plan; paid plans start at €79 per month on annual billing
  • API access begins with the Professional plan
  • Higher keyword, website, and audit limits require higher tiers

• SERPWatcher9.1/10 · Paid

  A focused Google rank tracker with Mangools integrations and a free option.

  Visit SERPWatcherFull verdict →
• Nightwatch8.6/10 · 14-day trial

  A multi-engine SEO platform for agencies that need precise local tracking and client reporting.

  Visit NightwatchFull verdict →