SE Ranking vs SERPWatcher

SE Ranking9.3Visit SERPWatcher9.1Visit

Higher score SE Ranking #1 in Rank Tracking Software 9.3/10 14-day trial Free trial✓ 0 of 3 features Visit SE Ranking

vs

SERPWatcher #2 in Rank Tracking Software 9.1/10 Paid ✓ 3 of 3 features Visit SERPWatcher

• SE Ranking fits best

  Teams wanting an all-in-one SEO platform

• SERPWatcher fits best

  Users already in the Mangools ecosystem

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	SE Ranking 9.3/10 Visit ↗	SERPWatcher 9.1/10 Visit ↗
At a glance
Editor score	9.3	9.1
Ranking	#1 in Rank Tracking Software	#2 in Rank Tracking Software
Best for	Teams wanting an all-in-one SEO platform	Users already in the Mangools ecosystem
Pricing model	Paid	Paid
Starting price	$103.20/mo	$358.80/yr
Free plan	—	Not checked yet
Free trial	14 days	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs	Email, Live chat, Docs
Integrations	16 integrations	1 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features SE Ranking 0/3 · SERPWatcher 3/3
Competitor tracking	Not checked yet	✓ (best)
Mobile rank tracking	Not checked yet	✓ (best)
Historical ranking data	Not checked yet	✓ (best)
Specs
Keyword limit	Not checked yet	200 keywords
Update frequency	Not checked yet	Weekly
Location tracking	Not checked yet	Global
Search engines	Not checked yet	Google
Our review
Pros	Combines rank tracking, audits, backlink research, and competitor analysis Tracks rankings by search engine, location, and device Connects with GA4, Search Console, Looker Studio, and automation tools	Tracks Google rankings by location and desktop or mobile device Includes competitors, history, alerts, reports, and SERP features Connects with Mangools tools, Search Console, and Looker Studio
Cons	No free plan; the starting price is $103.20 per month when billed annually The Core plan includes one manager seat Enterprise pricing and limits are custom	Google is the supported search engine Basic and Premium plans provide weekly rank updates Agency features daily updates, while lower tiers update weekly
Our verdict	SE Ranking is an SEO platform for agencies and in-house marketing teams that need more than keyword position monitoring. Its workspace combines keyword research, scheduled rank tracking, technical and on-page audits, backlink analysis,… Read the review →	SERPWatcher is Mangools’ web-based rank tracking tool for SEO professionals, marketers, agencies, and businesses. It monitors keyword positions in Google Search across countries, cities, states, counties, and DMA regions, with separate… Read the review →

Strengths and trade-offs

• SE Ranking — where it wins

  • Combines rank tracking, audits, backlink research, and competitor analysis
  • Tracks rankings by search engine, location, and device
  • Connects with GA4, Search Console, Looker Studio, and automation tools

  Where it doesn't

  • No free plan; the starting price is $103.20 per month when billed annually
  • The Core plan includes one manager seat
  • Enterprise pricing and limits are custom

• SERPWatcher — where it wins

  • Tracks Google rankings by location and desktop or mobile device
  • Includes competitors, history, alerts, reports, and SERP features
  • Connects with Mangools tools, Search Console, and Looker Studio

  Where it doesn't

  • Google is the supported search engine
  • Basic and Premium plans provide weekly rank updates
  • Agency features daily updates, while lower tiers update weekly

• SE Ranking9.3/10 · 14-day trial

  A broad SEO workspace that combines rank tracking with audits, research, reporting, and APIs.

  Visit SE RankingFull verdict →
• SERPWatcher9.1/10 · Paid

  A focused Google rank tracker with Mangools integrations and a free option.

  Visit SERPWatcherFull verdict →