Head-to-head · Rank Tracking Software
SERPWatcher vs Local Search Grid
SERPWatcher leads on 2 checks, Local Search Grid on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSERPWatcher · 9.1/10
- Free trialonly Local Search Grid
- Most featuresSERPWatcher · 3 of 3
SERPWatcher scores higher on our rubric for rank tracking software: 9.1 against 9.0 out of 10; our editors rank them #2 and #3.
SERPWatcher leads on keyword limit: 200 keywords versus 100 keywords. On location tracking, SERPWatcher gives you Global where Local Search Grid offers Local. SERPWatcher offers mobile rank tracking; Local Search Grid doesn't.
SERPWatcher is the better fit for users already in the Mangools ecosystem. Local Search Grid is the better fit for local SEO teams needing map-based comparisons.
- SERPWatcher fits best
Users already in the Mangools ecosystem
- Local Search Grid fits best
Local SEO teams needing map-based comparisons
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Side by side
| Feature | SERPWatcher 9.1/10 Visit ↗ | Local Search Grid 9.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 9.0 |
| Ranking | #2 in Rank Tracking Software | #3 in Rank Tracking Software |
| Best for | Users already in the Mangools ecosystem | Local SEO teams needing map-based comparisons |
| Pricing model | Paid | Paid |
| Starting price | $358.80/yr | — |
| Free plan | Not checked yet | — |
| Free trial | — | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Docs | Email, Live chat, Docs · 24/7 |
| Integrations | 1 integrations | 3 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features SERPWatcher 3/3 · Local Search Grid 2/3 | ||
| Competitor tracking | ✓ | ✓ |
| Mobile rank tracking | ✓ (best) | — |
| Historical ranking data | ✓ | ✓ |
| Specs | ||
| Keyword limit | 200 keywords (best) | 100 keywords |
| Update frequency | Weekly | Weekly |
| Location tracking | Global | Local |
| Search engines | Google Local Finder | |
| Our review | ||
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| Our verdict | SERPWatcher is Mangools’ web-based rank tracking tool for SEO professionals, marketers, agencies, and businesses. It monitors keyword positions in Google Search across countries, cities, states, counties, and DMA regions, with separate… Read the review → |
Local Search Grid is a BrightLocal tool for businesses, agencies, and consultants that need to monitor local search visibility across a geographic area. Instead of reducing performance to one city-wide position, it measures rankings at… Read the review → |
Strengths and trade-offs
SERPWatcher — where it wins
- Tracks Google rankings by location and desktop or mobile device
- Includes competitors, history, alerts, reports, and SERP features
- Connects with Mangools tools, Search Console, and Looker Studio
Where it doesn't
- Google is the supported search engine
- Basic and Premium plans provide weekly rank updates
- Agency features daily updates, while lower tiers update weekly
Local Search Grid — where it wins
- Configurable Google Search and Maps ranking grids
- Competitor comparisons at individual grid points
- Scheduled reports with historical date comparisons
Where it doesn't
- Pricing is presented as price on request
- Web-only platform
- Focused on Google Search and Google Maps
- SERPWatcher9.1/10 · Paid
A focused Google rank tracker with Mangools integrations and a free option.
Visit SERPWatcherFull verdict → - Local Search Grid9.0/10 · 14-day trial
A focused Google Search and Maps tracker for comparing local visibility by location.
Visit siteFull verdict →
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All rank tracking software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






