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Head-to-head · Rank Tracking Software

SERPWatcher vs Local Search Grid

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score SERPWatcher #2 in Rank Tracking Software 9.1/10 Paid ✓ 3 of 3 features Visit SERPWatcher
Local Search Grid #3 in Rank Tracking Software 9.0/10 14-day trial Free trial✓ 2 of 3 features Visit site

SERPWatcher leads on 2 checks, Local Search Grid on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSERPWatcher · 9.1/10
  • Free trialonly Local Search Grid
  • Most featuresSERPWatcher · 3 of 3

SERPWatcher scores higher on our rubric for rank tracking software: 9.1 against 9.0 out of 10; our editors rank them #2 and #3.

SERPWatcher leads on keyword limit: 200 keywords versus 100 keywords. On location tracking, SERPWatcher gives you Global where Local Search Grid offers Local. SERPWatcher offers mobile rank tracking; Local Search Grid doesn't.

SERPWatcher is the better fit for users already in the Mangools ecosystem. Local Search Grid is the better fit for local SEO teams needing map-based comparisons.

  • SERPWatcher fits best

    Users already in the Mangools ecosystem

  • Local Search Grid fits best

    Local SEO teams needing map-based comparisons

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SERPWatcher 9.1/10 Visit ↗ Local Search Grid 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #2 in Rank Tracking Software #3 in Rank Tracking Software
Best for Users already in the Mangools ecosystem Local SEO teams needing map-based comparisons
Pricing model Paid Paid
Starting price $358.80/yr —
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Live chat, Docs · 24/7
Integrations 1 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SERPWatcher 3/3 · Local Search Grid 2/3
Competitor tracking ✓ ✓
Mobile rank tracking ✓ (best) —
Historical ranking data ✓ ✓
Specs
Keyword limit 200 keywords (best) 100 keywords
Update frequency Weekly Weekly
Location tracking Global Local
Search engines Google Google Local Finder
Our review
Pros
  • Tracks Google rankings by location and desktop or mobile device
  • Includes competitors, history, alerts, reports, and SERP features
  • Connects with Mangools tools, Search Console, and Looker Studio
  • Configurable Google Search and Maps ranking grids
  • Competitor comparisons at individual grid points
  • Scheduled reports with historical date comparisons
Cons
  • Google is the supported search engine
  • Basic and Premium plans provide weekly rank updates
  • Agency features daily updates, while lower tiers update weekly
  • Pricing is presented as price on request
  • Web-only platform
  • Focused on Google Search and Google Maps
Our verdict

SERPWatcher is Mangools’ web-based rank tracking tool for SEO professionals, marketers, agencies, and businesses. It monitors keyword positions in Google Search across countries, cities, states, counties, and DMA regions, with separate…

Read the review →

Local Search Grid is a BrightLocal tool for businesses, agencies, and consultants that need to monitor local search visibility across a geographic area. Instead of reducing performance to one city-wide position, it measures rankings at…

Read the review →
  1. SERPWatcherRank Tracking Software 9.1Paid
  2. Local Search GridRank Tracking Software 9.014-day trial

Strengths and trade-offs

  • SERPWatcher — where it wins

    • Tracks Google rankings by location and desktop or mobile device
    • Includes competitors, history, alerts, reports, and SERP features
    • Connects with Mangools tools, Search Console, and Looker Studio

    Where it doesn't

    • Google is the supported search engine
    • Basic and Premium plans provide weekly rank updates
    • Agency features daily updates, while lower tiers update weekly
  • Local Search Grid — where it wins

    • Configurable Google Search and Maps ranking grids
    • Competitor comparisons at individual grid points
    • Scheduled reports with historical date comparisons

    Where it doesn't

    • Pricing is presented as price on request
    • Web-only platform
    • Focused on Google Search and Google Maps

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update