Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Personalization Engines

Salesforce Personalization vs Listrak

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Salesforce Personalization #5 in Personalization Engines 6.9/10 From $8,000/mo (annual) ✓ 0 of 4 features Visit Salesforce
Listrak #8 in Personalization Engines 6.5/10 Pricing on request ✓ 0 of 4 features Visit Listrak

Salesforce Personalization leads on 0 checks, Listrak on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Personalization · 6.9/10

Salesforce Personalization scores higher on our rubric for personalization engines: 6.9 against 6.5 out of 10; our editors rank them #5 and #8.

Salesforce Personalization is the better fit for salesforce-centered enterprise personalization. Listrak is the better fit for retail lifecycle and journey personalization.

  • Salesforce Personalization fits best

    Salesforce-centered enterprise personalization

  • Listrak fits best

    Retail lifecycle and journey personalization

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Salesforce Personalization 6.9/10 Visit ↗ Listrak 6.5/10 Visit ↗
At a glance
Editor score 6.9 6.5
Ranking #5 in Personalization Engines #8 in Personalization Engines
Best for Salesforce-centered enterprise personalization Retail lifecycle and journey personalization
Pricing model Paid Paid
Starting price $8,000/mo Not published
Free plan — Not published
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Community, Docs · 24/7 Email, Live chat, Phone, Tickets, Docs · 24/7
Integrations 14 integrations 10 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Salesforce Personalization 0/4 · Listrak 0/4
Real-time decisions Not published Not published
Recommendation models Not published Not published
Experimentation Not published Not published
Mobile SDK Not published Not published
Specs
Primary channels Not published Not published
Monthly profile limit Not published Not published
Audience segment limit Not published Not published
Our review
Pros
  • Real-time profile and behavioral-data decisioning across channels
  • Recommendations, dynamic content, and experimentation in one product
  • Deep Salesforce ecosystem coverage, including Data 360 and Agentforce
  • Unifies customer profiles and identity across devices and channels
  • Combines predictive segmentation with recommendations and send-time optimization
  • Orchestrates branching, real-time journeys across email, SMS, push, web, social and RCS
Cons
  • Starts at $8,000 per organization per month with annual billing
  • Data 360 must be provisioned before accessing the product
  • No free plan for evaluating core personalization capabilities
  • Pricing requires contacting sales
  • Its positioning centers on retail and ecommerce marketing teams
  • Cloud deployment may not suit teams seeking another deployment model
Our verdict

Salesforce Personalization is a Customer 360 application for organizations that need individualized experiences across websites, email, mobile apps, and other customer touchpoints. It uses customer profiles, behavioral data, AI models,…

Read the review →

Listrak brings customer profiles, segmentation, campaigns and journey orchestration together for retailers and ecommerce brands. It is aimed at mid-market and enterprise marketing teams coordinating lifecycle engagement across email, SMS,…

Read the review →
  1. Salesforce PersonalizationPersonalization Engines 6.9From $8,000/mo (annual)
  2. ListrakPersonalization Engines 6.5Pricing on request

Strengths and trade-offs

  • Salesforce Personalization — where it wins

    • Real-time profile and behavioral-data decisioning across channels
    • Recommendations, dynamic content, and experimentation in one product
    • Deep Salesforce ecosystem coverage, including Data 360 and Agentforce

    Where it doesn't

    • Starts at $8,000 per organization per month with annual billing
    • Data 360 must be provisioned before accessing the product
    • No free plan for evaluating core personalization capabilities

  • Listrak — where it wins

    • Unifies customer profiles and identity across devices and channels
    • Combines predictive segmentation with recommendations and send-time optimization
    • Orchestrates branching, real-time journeys across email, SMS, push, web, social and RCS

    Where it doesn't

    • Pricing requires contacting sales
    • Its positioning centers on retail and ecommerce marketing teams
    • Cloud deployment may not suit teams seeking another deployment model
  • Salesforce Personalization6.9/10 · From $8,000/mo (annual)

    Enterprise personalization across Salesforce channels, starting at $8,000 per organization monthly.

    Visit SalesforceFull verdict →
  • Listrak6.5/10 · Pricing on request

    A retail-focused platform for coordinating personalized journeys across customer channels.

    Visit ListrakFull verdict →

More comparisons

All personalization engines comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update