RetentionX vs Reaktion

RetentionX9.3Visit Reaktion9.1Visit

Higher score RetentionX #2 in Customer Lifetime Value Software 9.3/10 30-day trial Free trial✓ 0 of 4 features Visit RetentionX

vs

Reaktion #4 in Customer Lifetime Value Software 9.1/10 10-day trial Free trial✓ 3 of 4 features Visit Reaktion

• RetentionX fits best

  Ecommerce analytics teams

• Reaktion fits best

  Profit-focused ecommerce teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	RetentionX 9.3/10 Visit ↗	Reaktion 9.1/10 Visit ↗
At a glance
Editor score	9.3	9.1
Ranking	#2 in Customer Lifetime Value Software	#4 in Customer Lifetime Value Software
Best for	Ecommerce analytics teams	Profit-focused ecommerce teams
Pricing model	Paid	Paid
Starting price	$49/mo (best)	$169/mo
Free plan	—	—
Free trial	30 days	10 days
Free trial length	30 days	10 days · no card needed
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Live chat, Docs	Email, Tickets, Phone
Integrations	50+ integrations	20 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features RetentionX 0/4 · Reaktion 3/4
Predictive CLV	Not checked yet	Not checked yet
Profitability metrics	Not checked yet	✓ (best)
Cohort analysis	Not checked yet	✓ (best)
Customer segmentation	Not checked yet	✓ (best)
Specs
Forecast horizon	Not checked yet	Fixed
Data refresh	Daily	Real-time
Our review
Pros	Combines LTV, retention, segmentation, attribution, and profitability analysis Integrates with Shopify, BigCommerce, ad, marketing, and support tools Growth adds AI predictive modeling and dedicated Slack support	Cohort-level LTV, revenue, profit, returns, and acquisition-cost analysis Server-side tracking with real-time or near-real-time dashboards Broad ecommerce, advertising, analytics, and messaging integrations
Cons	No free plan; paid access starts at $49 per month Data refresh is daily rather than continuous Advanced capabilities require higher-priced Core or Growth plans	Starts at $169 per month on the Rise plan No free plan; the free trial lasts 10 days Monthly pricing varies with order volume and connected stores
Our verdict	RetentionX is a web-based ecommerce analytics and growth platform for ecommerce teams, marketers, founders, and consumer brands. Its scope extends from customer and product analytics to cohort analysis, lifetime-value measurement,… Read the review →	Reaktion is a cloud analytics platform for ecommerce brands and agencies that need to connect customer lifetime value with profitability. Its analysis compares LTV across cohorts, channels, campaigns, and time periods, while broader… Read the review →

Strengths and trade-offs

• RetentionX — where it wins

  • Combines LTV, retention, segmentation, attribution, and profitability analysis
  • Integrates with Shopify, BigCommerce, ad, marketing, and support tools
  • Growth adds AI predictive modeling and dedicated Slack support

  Where it doesn't

  • No free plan; paid access starts at $49 per month
  • Data refresh is daily rather than continuous
  • Advanced capabilities require higher-priced Core or Growth plans

• Reaktion — where it wins

  • Cohort-level LTV, revenue, profit, returns, and acquisition-cost analysis
  • Server-side tracking with real-time or near-real-time dashboards
  • Broad ecommerce, advertising, analytics, and messaging integrations

  Where it doesn't

  • Starts at $169 per month on the Rise plan
  • No free plan; the free trial lasts 10 days
  • Monthly pricing varies with order volume and connected stores

• RetentionX9.3/10 · 30-day trial

  A broad ecommerce intelligence platform combining LTV, retention, attribution, and profitability.

  Visit RetentionXFull verdict →
• Reaktion9.1/10 · 10-day trial

  A profit-focused LTV platform for ecommerce teams ready for paid analytics.

  Visit ReaktionFull verdict →