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Head-to-head · Startup Founder Tools

Pulley vs Eqvista

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Pulley #6 in Startup Founder Tools 7.6/10 14-day trial Free trial✓ 0 of 5 features Visit Pulley
Eqvista #7 in Startup Founder Tools 7.5/10 Free plan Free plan✓ 0 of 5 features Visit Eqvista

Pulley leads on 0 checks, Eqvista on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePulley · 7.6/10
  • Free planonly Eqvista
  • Free trialonly Pulley

Pulley scores higher on our rubric for startup founder tools: 7.6 against 7.5 out of 10; our editors rank them #6 and #7.

Eqvista offers free plan; Pulley doesn't.

Pulley is the better fit for startups managing cap tables and equity compliance. Eqvista is the better fit for cost-conscious founders managing a cap table.

  • Pulley fits best

    Startups managing cap tables and equity compliance

  • Eqvista fits best

    Cost-conscious founders managing a cap table

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pulley 7.6/10 Visit ↗ Eqvista 7.5/10 Visit ↗
At a glance
Editor score 7.6 7.5
Ranking #6 in Startup Founder Tools #7 in Startup Founder Tools
Best for Startups managing cap tables and equity compliance Cost-conscious founders managing a cap table
Pricing model Paid Free plan + paid
Starting price — $2/user/mo
Free plan — ✓ (best)
Free trial 14 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Phone, Docs · 24/7 Email, Docs
Compliance SOC 2, GDPR 2FA
Integrations 20 integrations 1 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Pulley 0/5 · Eqvista 0/5
Business plan builder Not checked yet Not checked yet
Financial forecasting Not checked yet Not checked yet
Investor tracking Not checked yet Not checked yet
Cap table management Not checked yet Not checked yet
Incorporation support Not checked yet Not checked yet
Specs
Startup stage Not checked yet Not checked yet
Our review
Pros
  • Tracks ownership and supports equity issuance and employee portals
  • Models fundraising and dilution scenarios
  • Connects with HRIS and payroll platforms
  • Free tier covers cap tables, ESOPs, vesting, stakeholder accounts, and a data room
  • Premium adds e-signing, compliance workflows, and funding-round modeling
  • Web and mobile access, with shareholder portals and QuickBooks integration
Cons
  • No free plan; paid plans are contact-sales offerings
  • Some compliance and reporting features are limited to higher tiers
  • Focused on equity administration rather than broader startup operations
  • Premium pricing rises with each stakeholder and changes above 50 stakeholders
  • The annual valuation bundle starts at $990 and varies by company factors
  • Support is limited to email and documentation
Our verdict

Pulley brings cap-table management and equity workflows together for startup founders and finance teams, with tools for employees and investors as well. It tracks ownership and supports equity issuance, offer letters, agreement signing,…

Read the review →

Eqvista brings cap-table and equity management together with valuation, modeling, and compliance workflows for private companies. Its tools are aimed at founders and finance teams managing ownership, employee equity, and shareholder…

Read the review →
  1. PulleyStartup Founder Tools 7.614-day trial
  2. EqvistaStartup Founder Tools 7.5Free plan

Strengths and trade-offs

  • Pulley — where it wins

    • Tracks ownership and supports equity issuance and employee portals
    • Models fundraising and dilution scenarios
    • Connects with HRIS and payroll platforms

    Where it doesn't

    • No free plan; paid plans are contact-sales offerings
    • Some compliance and reporting features are limited to higher tiers
    • Focused on equity administration rather than broader startup operations

  • Eqvista — where it wins

    • Free tier covers cap tables, ESOPs, vesting, stakeholder accounts, and a data room
    • Premium adds e-signing, compliance workflows, and funding-round modeling
    • Web and mobile access, with shareholder portals and QuickBooks integration

    Where it doesn't

    • Premium pricing rises with each stakeholder and changes above 50 stakeholders
    • The annual valuation bundle starts at $990 and varies by company factors
    • Support is limited to email and documentation

More comparisons

All startup founder tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update