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Head-to-head · Marketing Resource Management Software

Proof MRM vs Cohiva Campaign

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Proof MRM #3 in Marketing Resource Management Software 8.0/10 From $29/user/mo ✓ 5 of 5 features Visit Proof MRM
Cohiva Campaign #8 in Marketing Resource Management Software 6.5/10 From $149/mo ✓ 2 of 5 features Visit Cohiva

Proof MRM leads on 3 checks, Cohiva Campaign on 0, and 3 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreProof MRM · 8.0/10
  • Most featuresProof MRM · 5 of 5

Proof MRM scores higher on our rubric for marketing resource management software: 8.0 against 6.5 out of 10; our editors rank them #3 and #8.

Proof MRM offers budget planning; Cohiva Campaign doesn't publish it. Proof MRM offers resource planning; Cohiva Campaign doesn't publish it. Proof MRM offers marketing asset management; Cohiva Campaign doesn't publish it.

Proof MRM is the better fit for salesforce-centric teams planning campaigns and budgets. Cohiva Campaign is the better fit for teams coordinating campaigns across outlets or agencies.

  • Proof MRM fits best

    Salesforce-centric teams planning campaigns and budgets

  • Cohiva Campaign fits best

    Teams coordinating campaigns across outlets or agencies

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Proof MRM 8.0/10 Visit ↗ Cohiva Campaign 6.5/10 Visit ↗
At a glance
Editor score 8.0 6.5
Ranking #3 in Marketing Resource Management Software #8 in Marketing Resource Management Software
Best for Salesforce-centric teams planning campaigns and budgets Teams coordinating campaigns across outlets or agencies
Pricing model Paid Paid
Starting price $29/user/mo Not published
Free plan — Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Proof MRM 5/5 · Cohiva Campaign 2/5
Budget planning ✓ (best) Not published
Resource planning ✓ (best) Not published
Approval workflows ✓ ✓
Marketing asset management ✓ (best) Not published
Campaign planning ✓ ✓
Specs
Integrations Salesforce, Quip, Slack Not published
Our review
Pros
  • Organizes hierarchical marketing plans, touchpoints, and activities
  • Tracks budgeted versus actual campaign costs and approval progress
  • Uses Salesforce reporting, Kanban views, and automated data sync
  • Combines a unified campaign calendar with Kanban execution boards
  • Supports multi-stage approval workflows
  • Scans campaigns for compliance before they go live
Cons
  • Its core workflow depends on Salesforce
  • Integrations listed are limited to Salesforce, Quip, and Slack
  • Support channels list documentation only
  • Starts at $149 per month
  • Available on web as a cloud deployment
  • Focused on campaign execution rather than a broad resource-management suite
Our verdict

Proof MRM brings campaign planning and marketing operations into Salesforce. It is aimed at teams that need a shared structure for plans, activities, budgets, assets, and approvals rather than coordinating those pieces across spreadsheets…

Read the review →

Cohiva Campaign brings campaign planning and execution into a shared workspace for marketing, brand and compliance teams. Its intended fit includes regulated and multi-location organizations, franchises and agencies, where campaigns may…

Read the review →
  1. Proof MRMMarketing Resource Management Software 8.0From $29/user/mo
  2. Cohiva CampaignMarketing Resource Management Software 6.5From $149/mo

Strengths and trade-offs

  • Proof MRM — where it wins

    • Organizes hierarchical marketing plans, touchpoints, and activities
    • Tracks budgeted versus actual campaign costs and approval progress
    • Uses Salesforce reporting, Kanban views, and automated data sync

    Where it doesn't

    • Its core workflow depends on Salesforce
    • Integrations listed are limited to Salesforce, Quip, and Slack
    • Support channels list documentation only

  • Cohiva Campaign — where it wins

    • Combines a unified campaign calendar with Kanban execution boards
    • Supports multi-stage approval workflows
    • Scans campaigns for compliance before they go live

    Where it doesn't

    • Starts at $149 per month
    • Available on web as a cloud deployment
    • Focused on campaign execution rather than a broad resource-management suite
  • Proof MRM8.0/10 · From $29/user/mo

    A focused Salesforce-based MRM for teams coordinating campaigns, budgets, and approvals.

    Visit Proof MRMFull verdict →
  • Cohiva Campaign6.5/10 · From $149/mo

    A focused campaign execution hub for teams managing approvals, calendars and brand checks.

    Visit CohivaFull verdict →

More comparisons

All marketing resource management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update