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Head-to-head · Marketing Resource Management Software

Proof MRM vs Annum

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Proof MRM #3 in Marketing Resource Management Software 8.0/10 From $29/user/mo ✓ 5 of 5 features Visit Proof MRM
Annum #7 in Marketing Resource Management Software 6.7/10 From $99/mo (annual) ✓ 0 of 5 features Visit Annum

Proof MRM leads on 5 checks, Annum on 0, and 1 is even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreProof MRM · 8.0/10
  • Most featuresProof MRM · 5 of 5

Proof MRM scores higher on our rubric for marketing resource management software: 8.0 against 6.7 out of 10; our editors rank them #3 and #7.

Proof MRM offers budget planning; Annum doesn't publish it. Proof MRM offers resource planning; Annum doesn't publish it. Proof MRM offers approval workflows; Annum doesn't publish it. Proof MRM offers marketing asset management; Annum doesn't publish it. Proof MRM offers campaign planning; Annum doesn't publish it.

Proof MRM is the better fit for salesforce-centric teams planning campaigns and budgets. Annum is the better fit for teams coordinating campaigns, calendars, and budgets.

  • Proof MRM fits best

    Salesforce-centric teams planning campaigns and budgets

  • Annum fits best

    Teams coordinating campaigns, calendars, and budgets

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Side by side

Feature Proof MRM 8.0/10 Visit ↗ Annum 6.7/10 Visit ↗
At a glance
Editor score 8.0 6.7
Ranking #3 in Marketing Resource Management Software #7 in Marketing Resource Management Software
Best for Salesforce-centric teams planning campaigns and budgets Teams coordinating campaigns, calendars, and budgets
Pricing model Paid Paid
Starting price $29/user/mo Not published
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email
Integrations 3 integrations 10,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Proof MRM 5/5 · Annum 0/5
Budget planning ✓ (best) Not published
Resource planning ✓ (best) Not published
Approval workflows ✓ (best) Not published
Marketing asset management ✓ (best) Not published
Campaign planning ✓ (best) Not published
Specs
Integrations Salesforce, Quip, Slack Not published
Our review
Pros
  • Organizes hierarchical marketing plans, touchpoints, and activities
  • Tracks budgeted versus actual campaign costs and approval progress
  • Uses Salesforce reporting, Kanban views, and automated data sync
  • Plans channels and tactics in a unified calendar with multiple views
  • Tracks estimated and actual budgets at the tactic level
  • Syncs bidirectionally with project-management applications
Cons
  • Its core workflow depends on Salesforce
  • Integrations listed are limited to Salesforce, Quip, and Slack
  • Support channels list documentation only
  • Starter is paid, with annual billing at $99 per month
  • Email is the listed support channel for Starter
  • Workflow and asset-management features are more limited
Our verdict

Proof MRM brings campaign planning and marketing operations into Salesforce. It is aimed at teams that need a shared structure for plans, activities, budgets, assets, and approvals rather than coordinating those pieces across spreadsheets…

Read the review →

Annum brings campaign, channel, content, and tactic planning into a shared marketing calendar. It is aimed at teams that need to coordinate multichannel activity and budgets, from smaller groups through enterprise business units. Calendar…

Read the review →
  1. Proof MRMMarketing Resource Management Software 8.0From $29/user/mo
  2. AnnumMarketing Resource Management Software 6.7From $99/mo (annual)

Strengths and trade-offs

  • Proof MRM — where it wins

    • Organizes hierarchical marketing plans, touchpoints, and activities
    • Tracks budgeted versus actual campaign costs and approval progress
    • Uses Salesforce reporting, Kanban views, and automated data sync

    Where it doesn't

    • Its core workflow depends on Salesforce
    • Integrations listed are limited to Salesforce, Quip, and Slack
    • Support channels list documentation only

  • Annum — where it wins

    • Plans channels and tactics in a unified calendar with multiple views
    • Tracks estimated and actual budgets at the tactic level
    • Syncs bidirectionally with project-management applications

    Where it doesn't

    • Starter is paid, with annual billing at $99 per month
    • Email is the listed support channel for Starter
    • Workflow and asset-management features are more limited
  • Proof MRM8.0/10 · From $29/user/mo

    A focused Salesforce-based MRM for teams coordinating campaigns, budgets, and approvals.

    Visit Proof MRMFull verdict →
  • Annum6.7/10 · From $99/mo (annual)

    Annum combines shared campaign calendars with tactic-level budget tracking and project-tool sync.

    Visit AnnumFull verdict →

More comparisons

All marketing resource management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update