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Head-to-head · Product Analytics Tools

PostHog vs Pug

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score PostHog #4 in Product Analytics Tools 8.8/10 Free plan Free plan✓ 0 of 4 features Visit PostHog
Pug #10 in Product Analytics Tools 8.2/10 Free plan Free plan✓ 2 of 4 features Visit Pug

PostHog leads on 0 checks, Pug on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePostHog · 8.8/10
  • Free planboth
  • Most featuresPug · 2 of 4

PostHog scores higher on our rubric for product analytics tools: 8.8 against 8.2 out of 10; our editors rank them #4 and #10.

PostHog is the better fit for open-source analytics with replay and experimentation. Pug is the better fit for open-source autocapture and funnel analytics.

  • PostHog fits best

    Open-source analytics with replay and experimentation

  • Pug fits best

    Open-source autocapture and funnel analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature PostHog 8.8/10 Visit ↗ Pug 8.2/10 Visit ↗
At a glance
Editor score 8.8 8.2
Ranking #4 in Product Analytics Tools #10 in Product Analytics Tools
Best for Open-source analytics with replay and experimentation Open-source autocapture and funnel analytics
Pricing model Free plan + paid Free
Starting price — Free
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Self-hosted, Desktop Cloud, Self-hosted
Platforms Web, Windows, macOS, Linux Web, iOS, Android
Support Email, Community, Docs Email, Community, Docs
Integrations 700+ integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features PostHog 0/4 · Pug 2/4
Funnel reports Not checked yet ✓ (best)
Retention and cohorts Not checked yet ✓ (best)
Session replay Not checked yet Not checked yet
Warehouse export Not checked yet Not checked yet
Specs
Primary pricing metric Not checked yet Not checked yet
Supported platforms Not checked yet Web_mobile
Our review
Pros
  • Combines funnels, retention, replay, heatmaps, experiments, and SQL
  • Free plan includes 1 million analytics events monthly
  • Supports hosted use, self-hosting, APIs, and AI-assisted queries
  • Autocaptures page views, clicks, scrolls, forms, rage clicks, and dead clicks
  • Combines funnels, retention, paths, profiles, segmentation, and dashboards
  • Supports cookieless tracking, data-subject erasure, and self-hosting
Cons
  • Listed integration coverage is narrow, with Shopify as the integration
  • Pay-as-you-go pricing is usage-based rather than seat-based
  • Its broad feature set may exceed the needs of teams seeking simple analytics
  • Session replay is not included
  • Warehouse export is not included
  • Managed cloud pricing is not announced during open beta
Our verdict

PostHog is a product analytics and product-development platform for product engineers, growth teams, product managers, and founders. It captures pageviews, clicks, form submissions, and custom events, then turns them into trends, funnels,…

Read the review →

Pug is an open-source product analytics tool for teams measuring behavior across web and mobile products. It captures page views, clicks, scrolls, form submissions, rage clicks, dead clicks, and custom events with properties. Its analysis…

Read the review →
  1. PostHogProduct Analytics Tools 8.8Free plan
  2. PugProduct Analytics Tools 8.2Free plan

Strengths and trade-offs

  • PostHog — where it wins

    • Combines funnels, retention, replay, heatmaps, experiments, and SQL
    • Free plan includes 1 million analytics events monthly
    • Supports hosted use, self-hosting, APIs, and AI-assisted queries

    Where it doesn't

    • Listed integration coverage is narrow, with Shopify as the integration
    • Pay-as-you-go pricing is usage-based rather than seat-based
    • Its broad feature set may exceed the needs of teams seeking simple analytics
  • Pug — where it wins

    • Autocaptures page views, clicks, scrolls, forms, rage clicks, and dead clicks
    • Combines funnels, retention, paths, profiles, segmentation, and dashboards
    • Supports cookieless tracking, data-subject erasure, and self-hosting

    Where it doesn't

    • Session replay is not included
    • Warehouse export is not included
    • Managed cloud pricing is not announced during open beta
  • PostHog8.8/10 · Free plan

    A broad open-source analytics platform with generous free usage and a narrow integration set.

    Visit PostHogFull verdict →
  • Pug8.2/10 · Free plan

    A broad open-source analytics stack for teams that want autocapture and self-hosting.

    Visit PugFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update