Head-to-head · Video Streaming Services
Pluto TV vs ITVX
Pluto TV leads on 0 checks, ITVX on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePluto TV · 8.8/10
- Free planboth
Pluto TV scores higher on our rubric for video streaming services: 8.8 against 8.6 out of 10; our editors rank them #6 and #8.
Pluto TV is the better fit for free live linear TV and on-demand viewing. ITVX is the better fit for UK viewers wanting free ITV live and on-demand shows.
- Pluto TV fits best
Free live linear TV and on-demand viewing
- ITVX fits best
UK viewers wanting free ITV live and on-demand shows
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Side by side
| Feature | Pluto TV 8.8/10 Visit ↗ | ITVX 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.6 |
| Ranking | #6 in Video Streaming Services | #8 in Video Streaming Services |
| Best for | Free live linear TV and on-demand viewing | UK viewers wanting free ITV live and on-demand shows |
| Pricing model | Free | Free plan + paid |
| Starting price | Not published | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Desktop, Mobile | Cloud, Mobile |
| Platforms | Web, Windows, iOS, Android | Web, iOS, Android |
| Support | Live chat, Phone | |
| Built for | Solo, Small business | Solo |
| Features Pluto TV 0/2 · ITVX 0/2 | ||
| Ad-supported tier | Not published | Not published |
| Offline downloads | Not published | Not published |
| Specs | ||
| Simultaneous streams | Not published | Not published |
| Max video quality | Not published | Not published |
| Supported devices | Not published | Not published |
| Included bundles | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Pluto TV is a free, advertising-supported streaming television service for viewers who want live linear channels alongside on-demand movies and TV shows. Its consumer focus suits solo viewers and small households looking for broad… Read the review → |
ITVX is ITV’s UK streaming service for live television, on-demand programmes, films and box sets. It suits viewers who want access to ITV channels and programmes without a subscription, as well as those interested in adding a broader… Read the review → |
Strengths and trade-offs
Pluto TV — where it wins
- Free access to live linear channels and on-demand movies and shows
- Profiles sync favorite channels and watch lists across devices
- Available on web, desktop, mobile, smart TVs, and streaming devices
Where it doesn't
- Advertising is part of the viewing experience
- Designed for consumers, not creator or broadcaster streaming workflows
- Support is provided through email
ITVX — where it wins
- Free, ad-supported access to ITV live channels and on-demand viewing
- Premium includes BritBox and additional films and shows
- Premium supports mobile downloads and ad-free viewing of most on-demand titles
Where it doesn't
- Free viewing is ad-supported
- Ad-free access applies to most, not all, on-demand titles
- Downloads are limited to mobile apps and subject to licensing restrictions
- Pluto TV8.8/10 · Free plan
A no-cost mix of ad-supported live channels and on-demand entertainment.
Visit Pluto TVFull verdict → - ITVX8.6/10 · Free plan · paid from £5.99/mo
Free ITV viewing with live channels; Premium adds BritBox and ad-free on-demand access.
Visit ITVXFull verdict →
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Guides on video streaming services
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update
