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Head-to-head · Indie Hacker Tools

Plausible Analytics vs Umami

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Plausible Analytics #6 in Indie Hacker Tools 8.3/10 30-day trial Free trial✓ 0 of 2 features Visit Plausible
Umami #8 in Indie Hacker Tools 8.1/10 Free plan · 14-day trial Free planFree trial✓ 0 of 2 features Visit Umami

Plausible Analytics leads on 0 checks, Umami on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePlausible Analytics · 8.3/10
  • Free planonly Umami
  • Free trialboth

Plausible Analytics scores higher on our rubric for indie hacker tools: 8.3 against 8.1 out of 10; our editors rank them #6 and #8.

Umami offers free plan; Plausible Analytics doesn't.

Plausible Analytics is the better fit for founders who need privacy-friendly web analytics. Umami is the better fit for founders wanting self-hosted product analytics.

  • Plausible Analytics fits best

    Founders who need privacy-friendly web analytics

  • Umami fits best

    Founders wanting self-hosted product analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Plausible Analytics 8.3/10 Visit ↗ Umami 8.1/10 Visit ↗
At a glance
Editor score 8.3 8.1
Ranking #6 in Indie Hacker Tools #8 in Indie Hacker Tools
Best for Founders who need privacy-friendly web analytics Founders wanting self-hosted product analytics
Pricing model Paid Free plan + paid
Starting price $9/mo —
Free plan — ✓ (best)
Free trial 30 days 14 days
Free trial length 30 days · no card needed 14 days
Deployment Cloud, Self-hosted Cloud, Self-hosted
Platforms Web Web
Support Email, Docs Community, Docs
Compliance GDPR, SSO/SAML, 2FA GDPR, 2FA
Integrations 60+ integrations 13 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Plausible Analytics 0/2 · Umami 0/2
Custom domain Not checked yet Not checked yet
Product analytics Not checked yet Not checked yet
Specs
Primary use Not checked yet Not checked yet
Projects on free plan Not checked yet Not checked yet
Seats on cheapest paid plan Not checked yet Not checked yet
Our review
Pros
  • Cookie-free, aggregate analytics with EU-hosted infrastructure
  • Tracks goals, custom events, funnels and ecommerce revenue
  • Cloud or self-hosted deployment, plus 60 integrations
  • Combines funnels, cohorts, session replay, heatmaps, and revenue tracking
  • Offers cloud hosting or self-hosted deployment
  • Open source with a free Hobby cloud plan
Cons
  • No free plan; the paid plans start at $9 per month
  • Starter covers one site, while Growth covers up to three
  • No session recording
  • Its broad feature set may exceed the needs of basic traffic reporting
  • Self-hosting means deploying it on your own infrastructure
  • Support channels are community and documentation
Our verdict

Plausible Analytics gives website owners, SaaS teams, publishers and ecommerce businesses traffic reporting alongside goals, custom events, funnels, user journeys and revenue attribution. Its cookie-free, aggregate analytics and EU-hosted…

Read the review →

Umami is an open-source web analytics platform for measuring site traffic, visitor behavior, campaigns, conversions, and revenue. It suits founders and teams who want more than pageview reporting, particularly those who prefer to host…

Read the review →
  1. Plausible AnalyticsIndie Hacker Tools 8.330-day trial
  2. UmamiIndie Hacker Tools 8.1Free plan · 14-day trial

Strengths and trade-offs

  • Plausible Analytics — where it wins

    • Cookie-free, aggregate analytics with EU-hosted infrastructure
    • Tracks goals, custom events, funnels and ecommerce revenue
    • Cloud or self-hosted deployment, plus 60 integrations

    Where it doesn't

    • No free plan; the paid plans start at $9 per month
    • Starter covers one site, while Growth covers up to three
    • No session recording

  • Umami — where it wins

    • Combines funnels, cohorts, session replay, heatmaps, and revenue tracking
    • Offers cloud hosting or self-hosted deployment
    • Open source with a free Hobby cloud plan

    Where it doesn't

    • Its broad feature set may exceed the needs of basic traffic reporting
    • Self-hosting means deploying it on your own infrastructure
    • Support channels are community and documentation
  • Plausible Analytics8.3/10 · 30-day trial

    A privacy-focused analytics tool with funnels, event tracking and a $9 monthly entry plan.

    Visit PlausibleFull verdict →
  • Umami8.1/10 · Free plan · 14-day trial

    An open-source analytics suite for founders who want cloud or self-hosted options.

    Visit UmamiFull verdict →

More comparisons

All indie hacker tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update