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Head-to-head · Pop-Up Builder Software

OptiMonk vs BDOW!

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score OptiMonk #1 in Pop-Up Builder Software 9.0/10 Free plan · paid from $19/mo Free plan✓ 0 of 5 features Visit OptiMonk
BDOW! #10 in Pop-Up Builder Software 6.6/10 Free plan · 14-day trial Free plan✓ 5 of 5 features Visit BDOW!

OptiMonk leads on 0 checks, BDOW! on 5, and 1 is even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOptiMonk · 9.0/10
  • Free planboth
  • Most featuresBDOW! · 5 of 5

OptiMonk scores higher on our rubric for pop-up builder software: 9.0 against 6.6 out of 10; our editors rank them #1 and #10.

BDOW! offers audience targeting; OptiMonk doesn't publish it. BDOW! offers a/b testing; OptiMonk doesn't publish it. BDOW! offers geo-targeting; OptiMonk doesn't publish it. BDOW! offers lead capture forms; OptiMonk doesn't publish it. BDOW! offers custom css; OptiMonk doesn't publish it.

OptiMonk is the better fit for personalized campaigns with attribution. BDOW! is the better fit for free, feature-rich popup campaigns.

  • OptiMonk fits best

    Personalized campaigns with attribution

  • BDOW! fits best

    Free, feature-rich popup campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature OptiMonk 9.0/10 Visit ↗ BDOW! 6.6/10 Visit ↗
At a glance
Editor score 9.0 6.6
Ranking #1 in Pop-Up Builder Software #10 in Pop-Up Builder Software
Best for Personalized campaigns with attribution Free, feature-rich popup campaigns
Pricing model Free plan + paid Free plan + paid
Starting price $19/mo Not published
Free plan ✓ ✓
Free trial — —
Money-back guarantee 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Tickets, Docs Email, Live chat, Docs
Compliance GDPR GDPR
Integrations 53+ integrations 9 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features OptiMonk 0/5 · BDOW! 5/5
Audience targeting Not published ✓ (best)
A/B testing Not published ✓ (best)
Geo-targeting Not published ✓ (best)
Lead capture forms Not published ✓ (best)
Custom CSS Not published ✓ (best)
Specs
Campaign formats Not published pop-ups, smart bars, click triggers, social proof, inline forms, scroll boxes, welcome mats, embeds, full-page takeovers
Trigger types Not published timed, exit intent, scroll depth, click, URL/page rules, referrer, device, page views, location, date, cookie, JavaScript
Our review
Pros
  • Unlimited campaigns and all features on every listed plan
  • Revenue attribution, conversion goals, and A/B testing
  • Integrations for ecommerce, email, CRM, analytics, and webhooks
  • Free plan includes forms, customization, targeting, integrations, and analytics
  • Supports pop-ups, bars, welcome mats, forms, scroll boxes, and click triggers
  • Adds A/B testing, webhooks, ecommerce features, and advanced analytics
Cons
  • Pricing is based on monthly pageviews rather than visitors
  • Master plan uses custom pageview limits and pricing
  • Mobile support is for mobile web campaigns, not native apps
  • Web-based campaigns require JavaScript added to the page body
  • Shopify availability is currently unavailable on the features page
  • A/B testing and advanced targeting are reserved for paid plans
Our verdict

OptiMonk is a conversion rate optimization platform for ecommerce businesses that need pop-ups, personalized website content, audience targeting, and campaign measurement. Its no-code and point-and-click editors are designed for marketers,…

Read the review →

BDOW! is a web-based pop-up and form builder for businesses, agencies, and website designers. It covers email opt-in forms, embedded forms, sticky bars, welcome mats, scroll boxes, click-triggered campaigns, exit-intent displays, social…

Read the review →
  1. OptiMonkPop-Up Builder Software 9.0Free plan · paid from $19/mo
  2. BDOW!Pop-Up Builder Software 6.6Free plan · 14-day trial

Strengths and trade-offs

  • OptiMonk — where it wins

    • Unlimited campaigns and all features on every listed plan
    • Revenue attribution, conversion goals, and A/B testing
    • Integrations for ecommerce, email, CRM, analytics, and webhooks

    Where it doesn't

    • Pricing is based on monthly pageviews rather than visitors
    • Master plan uses custom pageview limits and pricing
    • Mobile support is for mobile web campaigns, not native apps

  • BDOW! — where it wins

    • Free plan includes forms, customization, targeting, integrations, and analytics
    • Supports pop-ups, bars, welcome mats, forms, scroll boxes, and click triggers
    • Adds A/B testing, webhooks, ecommerce features, and advanced analytics

    Where it doesn't

    • Web-based campaigns require JavaScript added to the page body
    • Shopify availability is currently unavailable on the features page
    • A/B testing and advanced targeting are reserved for paid plans
  • OptiMonk9.0/10 · Free plan · paid from $19/mo

    A broad pop-up and personalization platform with generous features on every listed plan.

    Visit OptiMonkFull verdict →
  • BDOW!6.6/10 · Free plan · 14-day trial

    A broad, free popup toolkit with targeting, testing, analytics, and integrations.

    Visit BDOW!Full verdict →

More comparisons

All Pop-Up builder software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update