Optimizely Experimentation vs Microsoft Clarity

Optimizely Experimentation8.8Visit Microsoft Clarity8.7Visit

Higher score Optimizely Experimentation #5 in Website Optimization Tools 8.8/10 Free plan Free plan✓ 0 of 3 features Visit Optimizely

vs

Microsoft Clarity #6 in Website Optimization Tools 8.7/10 Free plan Free plan✓ 0 of 3 features Visit site

• Optimizely Experimentation fits best

  Teams optimizing pages through experimentation

• Microsoft Clarity fits best

  Free heatmaps and visitor-session insights

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Side by side

Feature	Optimizely Experimentation 8.8/10 Visit ↗	Microsoft Clarity 8.7/10 Visit ↗
At a glance
Editor score	8.8	8.7
Ranking	#5 in Website Optimization Tools	#6 in Website Optimization Tools
Best for	Teams optimizing pages through experimentation	Free heatmaps and visitor-session insights
Pricing model	Free plan + paid	Free
Starting price	—	Free
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud	Cloud, Mobile, Browser extension
Platforms	Web, iOS, Android	Web, iOS, Android, Chrome extension
Support	Tickets, Community, Docs	Email, Docs
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS	GDPR
Integrations	3 integrations	1 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Optimizely Experimentation 0/3 · Microsoft Clarity 0/3
Site audit	Not checked yet	Not checked yet
A/B testing	Not checked yet	Not checked yet
Page speed monitoring	Not checked yet	Not checked yet
Specs
Optimization focus	Not checked yet	Not checked yet
Tracked sites	Not checked yet	Not checked yet
Our review
Pros	Combines visual web tests with server-side experimentation. Supports feature flags, controlled rollouts, and audience targeting. SDKs cover web, iOS, Android, and APIs.	Combines session recordings with click, scroll, area, and conversion heatmaps Offers rage-click and dead-click insights plus 40+ segmentation filters Supports mobile analytics and Google Analytics integration
Cons	Paid plans are individually packaged, with no public prices. The free Rollouts plan focuses on flags, rollouts, and A/B testing. SEO research and audit coverage is limited.	Focuses on behavior analytics rather than technical or search optimization Standard playback retention is 30 days Mobile analytics requires SDKs for Android or iOS
Our verdict	Optimizely Experimentation brings web and feature experimentation together for marketing, product, and engineering teams. It is suited to organizations that want to test page variations as well as product behavior across websites, mobile… Read the review →	Microsoft Clarity is a free behavior analytics product for websites and mobile apps. It is aimed at people who want to understand how visitors navigate, click, scroll, and interact, rather than teams looking for technical or search… Read the review →

Strengths and trade-offs

• Optimizely Experimentation — where it wins

  • Combines visual web tests with server-side experimentation.
  • Supports feature flags, controlled rollouts, and audience targeting.
  • SDKs cover web, iOS, Android, and APIs.

  Where it doesn't

  • Paid plans are individually packaged, with no public prices.
  • The free Rollouts plan focuses on flags, rollouts, and A/B testing.
  • SEO research and audit coverage is limited.

• Microsoft Clarity — where it wins

  • Combines session recordings with click, scroll, area, and conversion heatmaps
  • Offers rage-click and dead-click insights plus 40+ segmentation filters
  • Supports mobile analytics and Google Analytics integration

  Where it doesn't

  • Focuses on behavior analytics rather than technical or search optimization
  • Standard playback retention is 30 days
  • Mobile analytics requires SDKs for Android or iOS

• Optimizely Experimentation8.8/10 · Free plan

  A broad experimentation toolkit for teams testing web and product experiences.

  Visit OptimizelyFull verdict →
• Microsoft Clarity8.7/10 · Free plan

  A free way to explore website and app behavior through recordings, heatmaps, and AI insights.

  Visit siteFull verdict →