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Head-to-head · Mobile Marketing Automation Software

OneSignal vs Notifly

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score OneSignal #1 in Mobile Marketing Automation Software 9.4/10 Free plan Free plan✓ 5 of 5 features Visit OneSignal
Notifly #15 in Mobile Marketing Automation Software 7.7/10 30-day trial Free trial✓ 5 of 5 features Visit Notifly

OneSignal leads on 1 check, Notifly on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOneSignal · 9.4/10
  • Free planonly OneSignal
  • Free trialonly Notifly

OneSignal scores higher on our rubric for mobile marketing automation software: 9.4 against 7.7 out of 10; our editors rank them #1 and #15.

OneSignal offers free plan; Notifly doesn't.

OneSignal is the better fit for teams wanting broad mobile automation at low cost. Notifly is the better fit for teams wanting mobile automation with a trial.

  • OneSignal fits best

    Teams wanting broad mobile automation at low cost

  • Notifly fits best

    Teams wanting mobile automation with a trial

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature OneSignal 9.4/10 Visit ↗ Notifly 7.7/10 Visit ↗
At a glance
Editor score 9.4 7.7
Ranking #1 in Mobile Marketing Automation Software #15 in Mobile Marketing Automation Software
Best for Teams wanting broad mobile automation at low cost Teams wanting mobile automation with a trial
Pricing model Free plan + paid Paid
Starting price $19/mo 150,000 KRW/mo
Free plan ✓ (best) —
Free trial — 30 days
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web, iOS, Android
Support Email, Live chat, Docs · 24/7 Email, Docs
Integrations 30+ integrations 2 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features OneSignal 5/5 · Notifly 5/5
Mobile analytics ✓ ✓
Behavioral triggers ✓ ✓
Visual journey builder ✓ ✓
A/B testing ✓ ✓
Data export ✓ ✓
Specs
Mobile OS support Ios_and_android Ios_and_android
Our review
Pros
  • Free plan includes basic automation, analytics, and 1,000 mobile users
  • Visual Journeys combine behavioral triggers, segmentation, and personalization
  • Supports mobile, web, email, SMS/RCS, and Live Activities
  • Event- and attribute-based journeys across mobile, web, and API
  • Push, popups, email, SMS, webhooks, and deep links in one platform
  • Analytics, A/B testing, conversion tracking, and raw data exports
Cons
  • Free mobile push and in-app messaging is limited to 1,000 active users
  • Growth adds usage charges for mobile push and web push
  • Professional and Enterprise require custom annual pricing
  • Integrations are limited to Mixpanel and Amplitude
  • The Enterprise plan uses discounted per-send pricing
  • A card is required to start the 30-day trial
Our verdict

OneSignal is a cloud-based customer engagement platform for app developers, marketers, and businesses. It brings together mobile push notifications, in-app messaging, email, SMS/RCS, web push, Live Activities, and automated Journeys. Teams…

Read the review →

Notifly is a CRM marketing automation platform for mobile apps and digital services. It supports iOS, Android, web, and API environments, with SDKs for iOS, Android, React Native, Flutter, and JavaScript. Teams can collect user events,…

Read the review →
  1. OneSignalMobile Marketing Automation Software 9.4Free plan
  2. NotiflyMobile Marketing Automation Software 7.730-day trial

Strengths and trade-offs

  • OneSignal — where it wins

    • Free plan includes basic automation, analytics, and 1,000 mobile users
    • Visual Journeys combine behavioral triggers, segmentation, and personalization
    • Supports mobile, web, email, SMS/RCS, and Live Activities

    Where it doesn't

    • Free mobile push and in-app messaging is limited to 1,000 active users
    • Growth adds usage charges for mobile push and web push
    • Professional and Enterprise require custom annual pricing
  • Notifly — where it wins

    • Event- and attribute-based journeys across mobile, web, and API
    • Push, popups, email, SMS, webhooks, and deep links in one platform
    • Analytics, A/B testing, conversion tracking, and raw data exports

    Where it doesn't

    • Integrations are limited to Mixpanel and Amplitude
    • The Enterprise plan uses discounted per-send pricing
    • A card is required to start the 30-day trial

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update