OneSignal vs AWS End User Messaging SMS

OneSignal8.9Visit AWS End User Messaging SMS8.5Visit

Higher score OneSignal #3 in Notification Infrastructure Software 8.9/10 Free plan Free plan✓ 0 of 1 features Visit OneSignal

vs

AWS End User Messaging SMS #6 in Notification Infrastructure Software 8.5/10 Paid ✓ 0 of 1 features Visit AWS

• OneSignal fits best

  Teams focused on audience-driven mobile and web messaging

• AWS End User Messaging SMS fits best

  AWS users sending global transactional SMS

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Side by side

Feature	OneSignal 8.9/10 Visit ↗	AWS End User Messaging SMS 8.5/10 Visit ↗
At a glance
Editor score	8.9	8.5
Ranking	#3 in Notification Infrastructure Software	#6 in Notification Infrastructure Software
Best for	Teams focused on audience-driven mobile and web messaging	AWS users sending global transactional SMS
Pricing model	Free plan + paid	Paid
Starting price	$19/mo	Not checked yet
Free plan	✓ (best)	Not checked yet
Free trial	—	—
Deployment	Cloud, Mobile, Browser extension	Cloud
Platforms	Web, Windows, macOS, iOS, Android, Chrome extension	Web
Support	Email, Live chat, Docs · 24/7	Docs, Community
Integrations	30+ integrations	5 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features OneSignal 0/1 · AWS End User Messaging SMS 0/1
Workflow builder	Not checked yet	Not checked yet
Specs
Channels supported	Not checked yet	Not checked yet
Delivery controls	Not checked yet	Not checked yet
Provider options	Not checked yet	Not checked yet
Included monthly volume	Not checked yet	Not checked yet
SDK languages	Not checked yet	Not checked yet
Our review
Pros	Combines push, in-app, email, SMS/RCS, web push, and Live Activities Visual Journeys, custom event triggers, segmentation, and personalization Analytics, A/B testing, and data exports support campaign refinement	REST API supports transactional SMS from applications. Delivery events, status reporting, and two-way messaging support message workflows. Global messaging reaches 240+ countries and destinations.
Cons	Growth costs vary with mobile users and web push subscribers Free mobile push and in-app messaging has a 1,000-user limit for new customers Professional and Enterprise require custom annual pricing	The service focuses on SMS rather than multi-channel orchestration. Two-way SMS is available only in supported regions. Usage rates vary by destination, carrier, route, and origination identity.
Our verdict	OneSignal brings mobile push and in-app messaging together with email, SMS/RCS, web push, and Live Activities in a cloud-based customer engagement platform. App developers, marketers, and businesses can build visual Journeys, trigger… Read the review →	AWS End User Messaging SMS is a cloud-based service for sending transactional and promotional text messages from web, mobile, and business applications. Its REST API, phone-number management, delivery events, and two-way messaging make it… Read the review →

Strengths and trade-offs

• OneSignal — where it wins

  • Combines push, in-app, email, SMS/RCS, web push, and Live Activities
  • Visual Journeys, custom event triggers, segmentation, and personalization
  • Analytics, A/B testing, and data exports support campaign refinement

  Where it doesn't

  • Growth costs vary with mobile users and web push subscribers
  • Free mobile push and in-app messaging has a 1,000-user limit for new customers
  • Professional and Enterprise require custom annual pricing

• AWS End User Messaging SMS — where it wins

  • REST API supports transactional SMS from applications.
  • Delivery events, status reporting, and two-way messaging support message workflows.
  • Global messaging reaches 240+ countries and destinations.

  Where it doesn't

  • The service focuses on SMS rather than multi-channel orchestration.
  • Two-way SMS is available only in supported regions.
  • Usage rates vary by destination, carrier, route, and origination identity.

• OneSignal8.9/10 · Free plan

  Multi-channel messaging with visual journeys, behavioral triggers, and usage-based pricing.

  Visit OneSignalFull verdict →
• AWS End User Messaging SMS8.5/10 · Paid

  An AWS-integrated SMS service for transactional messaging with usage-based pricing.

  Visit AWSFull verdict →