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Head-to-head · Social Listening Tools

Meltwater Social Media Analytics vs Infegy Atlas

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Meltwater Social Media Analytics #4 in Social Listening Tools 9.0/10 Pricing on request ✓ 0 of 4 features Visit Meltwater
Infegy Atlas #7 in Social Listening Tools 8.6/10 Pricing on request ✓ 1 of 4 features Contact Infegy

Meltwater Social Media Analytics leads on 0 checks, Infegy Atlas on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMeltwater Social Media Analytics · 9.0/10
  • Most featuresInfegy Atlas · 1 of 4

Meltwater Social Media Analytics scores higher on our rubric for social listening tools: 9.0 against 8.6 out of 10; our editors rank them #4 and #7.

Meltwater Social Media Analytics is the better fit for teams tracking social performance and competitors. Infegy Atlas is the better fit for audience and emotion analysis specialists.

  • Meltwater Social Media Analytics fits best

    Teams tracking social performance and competitors

  • Infegy Atlas fits best

    Audience and emotion analysis specialists

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Side by side

Feature Meltwater Social Media Analytics 9.0/10 Visit ↗ Infegy Atlas 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #4 in Social Listening Tools #7 in Social Listening Tools
Best for Teams tracking social performance and competitors Audience and emotion analysis specialists
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Features Meltwater Social Media Analytics 0/4 · Infegy Atlas 1/4
Sentiment analysis Not checked yet ✓ (best)
Real-time alerts Not checked yet Not checked yet
Boolean queries Not checked yet Not checked yet
Report exports Not checked yet Not checked yet
Specs
Coverage scope Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Our review
Pros
  • Combines paid and organic performance in a cross-channel dashboard.
  • Tracks campaigns, hashtags, content, sentiment, and share of voice.
  • Connects social and earned-media analytics with scheduled reports.
  • Monitors conversations across social networks and the broader web
  • Combines sentiment, emotion, topic and entity analysis
  • Adds audience segmentation, historical trends and query alerts
Cons
  • Pricing is tailored and requires contacting sales.
  • Starter plan highlights pre-built rather than custom dashboards.
  • Advanced integrations and governance are reserved for higher plans.
  • Pricing is sales-led rather than publicly listed
  • Cloud deployment and email support may not fit every team
  • Infegy promotes newer product Starscape for its latest capabilities
Our verdict

Meltwater Social Media Analytics brings paid and organic performance data from multiple social networks into a shared reporting workspace. Marketing, communications, social, and agency teams can use it to monitor campaign, hashtag, and…

Read the review →

For marketers, researchers, analysts, strategists and agencies, Infegy Atlas turns online conversations into audience and consumer intelligence. It monitors social and broader web sources, including X/Twitter, Instagram, Reddit, Pinterest,…

Read the review →
  1. Meltwater Social Media AnalyticsSocial Listening Tools 9.0Pricing on request
  2. Infegy AtlasSocial Listening Tools 8.6Pricing on request

Strengths and trade-offs

  • Meltwater Social Media Analytics — where it wins

    • Combines paid and organic performance in a cross-channel dashboard.
    • Tracks campaigns, hashtags, content, sentiment, and share of voice.
    • Connects social and earned-media analytics with scheduled reports.

    Where it doesn't

    • Pricing is tailored and requires contacting sales.
    • Starter plan highlights pre-built rather than custom dashboards.
    • Advanced integrations and governance are reserved for higher plans.

  • Infegy Atlas — where it wins

    • Monitors conversations across social networks and the broader web
    • Combines sentiment, emotion, topic and entity analysis
    • Adds audience segmentation, historical trends and query alerts

    Where it doesn't

    • Pricing is sales-led rather than publicly listed
    • Cloud deployment and email support may not fit every team
    • Infegy promotes newer product Starscape for its latest capabilities
  • Meltwater Social Media Analytics9.0/10 · Pricing on request

    Unifies paid and organic social reporting with campaign and competitor analysis.

    Visit MeltwaterFull verdict →
  • Infegy Atlas8.6/10 · Pricing on request

    A research-focused listening platform for analyzing audience sentiment, emotion and trends.

    Contact InfegyFull verdict →

More comparisons

All social listening tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update