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Head-to-head · Data Analytics Software

Looker vs Amplitude

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Looker #2 in Data Analytics Software 9.3/10 Pricing on request ✓ 1 of 4 features Visit Looker
Amplitude #8 in Data Analytics Software 8.7/10 Free plan Free plan✓ 0 of 4 features Visit Amplitude

Looker leads on 0 checks, Amplitude on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLooker · 9.3/10
  • Free planonly Amplitude
  • Most featuresLooker · 1 of 4

Looker scores higher on our rubric for data analytics software: 9.3 against 8.7 out of 10; our editors rank them #2 and #8.

Amplitude offers free plan; Looker doesn't.

Looker is the better fit for enterprises standardizing governed analytics. Amplitude is the better fit for product teams analyzing user behavior.

  • Looker fits best

    Enterprises standardizing governed analytics

  • Amplitude fits best

    Product teams analyzing user behavior

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Side by side

Feature Looker 9.3/10 Visit ↗ Amplitude 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Data Analytics Software #8 in Data Analytics Software
Best for Enterprises standardizing governed analytics Product teams analyzing user behavior
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Self-hosted Cloud, Mobile
Platforms Web Web, iOS, Android
Support Live chat, Phone, Tickets, Docs · 24/7 Docs
Compliance SOC 2, ISO 27001, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, HIPAA, SSO/SAML
Integrations 6 integrations 159+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Looker 1/4 · Amplitude 0/4
Natural-language queries ✓ (best) Not checked yet
Scheduled data refresh Not checked yet Not checked yet
Dashboard sharing Not checked yet Not checked yet
Self-hosted option Not checked yet Not checked yet
Specs
Deployment Hybrid Not checked yet
Data source types Not checked yet Not checked yet
Our review
Pros
  • LookML semantic modeling supports governed data exploration
  • Row-level security uses access filters and user attributes
  • Analytics can be embedded in websites and applications
  • Connects event, funnel, retention, and session-replay analysis.
  • Supports ecommerce metrics such as revenue, AOV, and cart drop-off.
  • Free plan and 159 integrations provide ways to start and connect data.
Cons
  • Quote-based pricing makes costs harder to compare upfront
  • Standard and Enterprise editions list only one production instance
  • Self-hosting is specified for Looker (original), not all deployments
  • Growth and Enterprise require custom pricing.
  • Plus is usage-based, so costs depend on scale.
  • Documentation is the only listed support channel.
Our verdict

Looker is Google Cloud’s business intelligence and analytics platform for organizations that need shared data definitions alongside exploration, dashboards, and reports. Teams model data with LookML, then use Explores to interact with it…

Read the review →

Amplitude brings behavioral analytics together for product, marketing, data, and engineering teams. It tracks events and event properties, maps ordered or sequential paths through funnels, and measures retention from starting and return…

Read the review →
  1. LookerData Analytics Software 9.3Pricing on request
  2. AmplitudeData Analytics Software 8.7Free plan

Strengths and trade-offs

  • Looker — where it wins

    • LookML semantic modeling supports governed data exploration
    • Row-level security uses access filters and user attributes
    • Analytics can be embedded in websites and applications

    Where it doesn't

    • Quote-based pricing makes costs harder to compare upfront
    • Standard and Enterprise editions list only one production instance
    • Self-hosting is specified for Looker (original), not all deployments

  • Amplitude — where it wins

    • Connects event, funnel, retention, and session-replay analysis.
    • Supports ecommerce metrics such as revenue, AOV, and cart drop-off.
    • Free plan and 159 integrations provide ways to start and connect data.

    Where it doesn't

    • Growth and Enterprise require custom pricing.
    • Plus is usage-based, so costs depend on scale.
    • Documentation is the only listed support channel.

More comparisons

All data analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update