Looka vs Wix Logo Maker

Looka9.2Visit Wix Logo Maker9.1Visit

Higher score Looka #2 in Logo Design Software 9.2/10 Free plan Free plan✓ 3 of 6 features Visit Looka

vs

Wix Logo Maker #3 in Logo Design Software 9.1/10 Free plan Free plan✓ 3 of 6 features Visit Wix Logo Maker

• Looka fits best

  Businesses wanting AI logos and a complete brand kit

• Wix Logo Maker fits best

  Free logo generation within a mature platform

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Looka 9.2/10 Visit ↗	Wix Logo Maker 9.1/10 Visit ↗
At a glance
Editor score	9.2	9.1
Ranking	#2 in Logo Design Software	#3 in Logo Design Software
Best for	Businesses wanting AI logos and a complete brand kit	Free logo generation within a mature platform
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$90/yr
Free plan	✓	✓
Free trial	—	—
Money-back guarantee	7 days	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Phone, Docs	Tickets, Docs
Built for	Solo, Small business	Solo, Small business, Mid-market
Features Looka 3/6 · Wix Logo Maker 3/6
AI logo generation	Not checked yet	Not checked yet
Vector export	✓	✓
Transparent export	✓	✓
Brand kit	✓	✓
Custom fonts	Not checked yet	Not checked yet
Custom dimensions	Not checked yet	Not checked yet
Specs
Logo templates	Not checked yet	Not checked yet
Our review
Pros	AI concepts reflect industry, styles, colors, symbols, and company name Premium exports include SVG, EPS, PDF, PNG, and multiple variations Brand Kit includes 300+ templates, guidelines, and business assets	Free question-based generation with editable logo suggestions Commercial rights and high-resolution PNG export on paid plans Brand Kit, social assets, and SVG files on eligible plans
Cons	Basic Logo Package provides only one low-resolution PNG file Brand Kit features require an annual subscription Looka is available through the web rather than native desktop apps	The listed offering provides one logo design or concept Logo elements are non-exclusive and trademark availability is not guaranteed The older tool has limited AI support compared with Wixel
Our verdict	Looka is a web-based AI logo maker for entrepreneurs, small businesses, and other non-designers. It generates logo concepts from a company name, industry, preferred styles, colors, and symbols, then lets users refine fonts, colors, icons,… Read the review →	Wix Logo Maker is an online logo design tool for businesses, organizations, and individuals. It starts with questions about a business and preferred style, then offers logo suggestions for customization. Users can adjust fonts, colors,… Read the review →

Strengths and trade-offs

• Looka — where it wins

  • AI concepts reflect industry, styles, colors, symbols, and company name
  • Premium exports include SVG, EPS, PDF, PNG, and multiple variations
  • Brand Kit includes 300+ templates, guidelines, and business assets

  Where it doesn't

  • Basic Logo Package provides only one low-resolution PNG file
  • Brand Kit features require an annual subscription
  • Looka is available through the web rather than native desktop apps

• Wix Logo Maker — where it wins

  • Free question-based generation with editable logo suggestions
  • Commercial rights and high-resolution PNG export on paid plans
  • Brand Kit, social assets, and SVG files on eligible plans

  Where it doesn't

  • The listed offering provides one logo design or concept
  • Logo elements are non-exclusive and trademark availability is not guaranteed
  • The older tool has limited AI support compared with Wixel

• Looka9.2/10 · Free plan

  Looka combines AI logo concepts, editable designs, vector exports, and a broad brand kit.

  Visit LookaFull verdict →
• Wix Logo Maker9.1/10 · Free plan

  A free, question-led logo maker with paid exports and brand assets.

  Visit Wix Logo MakerFull verdict →