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Head-to-head · Logo Design Software

Wix Logo Maker vs Tailor Brands

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Wix Logo Maker #3 in Logo Design Software 9.1/10 Free plan Free plan✓ 3 of 6 features Visit Wix Logo Maker
Tailor Brands #5 in Logo Design Software 8.5/10 Free plan Free plan✓ 3 of 6 features Visit Tailor Brands

Wix Logo Maker leads on 0 checks, Tailor Brands on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWix Logo Maker · 9.1/10
  • Free planboth

Wix Logo Maker scores higher on our rubric for logo design software: 9.1 against 8.5 out of 10; our editors rank them #3 and #5.

Wix Logo Maker is the better fit for free logo generation within a mature platform. Tailor Brands is the better fit for free AI logos with basic brand deliverables.

  • Wix Logo Maker fits best

    Free logo generation within a mature platform

  • Tailor Brands fits best

    Free AI logos with basic brand deliverables

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Side by side

Feature Wix Logo Maker 9.1/10 Visit ↗ Tailor Brands 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #3 in Logo Design Software #5 in Logo Design Software
Best for Free logo generation within a mature platform Free AI logos with basic brand deliverables
Pricing model Free plan + paid Free plan + paid
Starting price $90/yr Free plan
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Docs Email, Phone, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, PCI DSS, 2FA GDPR
Built for Solo, Small business, Mid-market Solo, Small business
Features Wix Logo Maker 3/6 · Tailor Brands 3/6
AI logo generation Not checked yet Not checked yet
Vector export ✓ ✓
Transparent export ✓ ✓
Brand kit ✓ ✓
Custom fonts Not checked yet Not checked yet
Custom dimensions Not checked yet Not checked yet
Specs
Logo templates Not checked yet Not checked yet
Our review
Pros
  • Free question-based generation with editable logo suggestions
  • Commercial rights and high-resolution PNG export on paid plans
  • Brand Kit, social assets, and SVG files on eligible plans
  • Free logo creation with low-resolution downloads
  • AI concepts across wordmark, monogram, and icon styles
  • Vector, transparent, social, and brand-book deliverables
Cons
  • The listed offering provides one logo design or concept
  • Logo elements are non-exclusive and trademark availability is not guaranteed
  • The older tool has limited AI support compared with Wixel
  • Free downloads are limited to a low-resolution logo
  • High-resolution professional files require payment
  • Commercial rights apply after purchase
Our verdict

Wix Logo Maker is an online logo design tool for businesses, organizations, and individuals. It starts with questions about a business and preferred style, then offers logo suggestions for customization. Users can adjust fonts, colors,…

Read the review →

Tailor Brands is a web-based AI logo maker for entrepreneurs, individuals, and small businesses. Users provide business details, select a logo style and fonts, review generated concepts, and refine colors, icons, and typography in an…

Read the review →
  1. Wix Logo MakerLogo Design Software 9.1Free plan
  2. Tailor BrandsLogo Design Software 8.5Free plan

Strengths and trade-offs

  • Wix Logo Maker — where it wins

    • Free question-based generation with editable logo suggestions
    • Commercial rights and high-resolution PNG export on paid plans
    • Brand Kit, social assets, and SVG files on eligible plans

    Where it doesn't

    • The listed offering provides one logo design or concept
    • Logo elements are non-exclusive and trademark availability is not guaranteed
    • The older tool has limited AI support compared with Wixel
  • Tailor Brands — where it wins

    • Free logo creation with low-resolution downloads
    • AI concepts across wordmark, monogram, and icon styles
    • Vector, transparent, social, and brand-book deliverables

    Where it doesn't

    • Free downloads are limited to a low-resolution logo
    • High-resolution professional files require payment
    • Commercial rights apply after purchase

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update