Head-to-head · Real Estate CRM Software
Lofty vs RealEstateCRM.io
Lofty leads on 1 check, RealEstateCRM.io on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLofty · 8.5/10
- Free trialonly RealEstateCRM.io
- Most featuresLofty · 7 of 7
Lofty scores higher on our rubric for real estate crm software: 8.5 against 4.9 out of 10; our editors rank them #10 and #46.
Lofty offers website included; RealEstateCRM.io doesn't.
Lofty is the better fit for teams wanting AI, IDX, and transactions. RealEstateCRM.io is the better fit for modern agencies needing broad platform coverage.
- Lofty fits best
Teams wanting AI, IDX, and transactions
- RealEstateCRM.io fits best
Modern agencies needing broad platform coverage
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Lofty 8.5/10 Visit ↗ | RealEstateCRM.io 4.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 4.9 |
| Ranking | #10 in Real Estate CRM Software | #46 in Real Estate CRM Software |
| Best for | Teams wanting AI, IDX, and transactions | Modern agencies needing broad platform coverage |
| Pricing model | Paid | Paid |
| Starting price | — | $1,500/yr |
| Free plan | — | — |
| Free trial | — | 7 days |
| Deployment | Cloud, Mobile | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android | Web, Windows, macOS, iOS, Android, Chrome extension |
| Support | Email, Live chat, Phone | Email, Phone, Docs |
| Integrations | 200+ integrations | 2,000+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Lofty 7/7 · RealEstateCRM.io 6/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | ✓ (best) | — |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Lofty is an AI-powered real estate platform for agents, teams, and brokerages that brings CRM, lead generation, marketing automation, IDX websites, communication, transaction management, reporting, and mobile access into one system. Its… Read the review → |
RealEstateCRM.io is a cloud CRM for real-estate professionals, agencies, and developers. It brings contacts, leads, property listings, sales pipelines, transactions, communications, documents, and reporting into one platform. Lead capture… Read the review → |
Strengths and trade-offs
Lofty — where it wins
- AI lead scoring, behavioral analysis, and automated multichannel follow-up
- IDX websites, property matching, lead routing, and campaign landing pages
- Transaction management, reporting, mobile CRM, dialer, and chat access
Where it doesn't
- Pricing uses a contact-sales model rather than published amounts
- The listed plan highlights do not distinguish Agent, Team, Broker, and Enterprise
- Its broad platform scope may exceed the needs of teams seeking only a focused CRM
RealEstateCRM.io — where it wins
- Unified inbox captures leads from portals, websites, WhatsApp, email, and social
- Combines routing, matching, listings, deals, commissions, and marketing
- Supports web, desktop, mobile, Chrome extension, API, and offline-capable access
Where it doesn't
- No free plan; monthly pricing starts at USD 50 per user
- Email marketing and property websites are add-ons
- Mobile access uses a progressive web app, not a traditional app-store download
- Lofty8.5/10 · Pricing on request
A broad real estate platform combining AI CRM, IDX, marketing, and transactions.
Visit LoftyFull verdict → - RealEstateCRM.io4.9/10 · 7-day trial
A broad real-estate CRM covering lead capture, listings, transactions, and follow-up.
Try RealEstateCRM.ioFull verdict →
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update