Head-to-head · Real Estate CRM Software
Lofty vs Brivity
Lofty leads on 0 checks, Brivity on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLofty · 8.5/10
Lofty scores higher on our rubric for real estate crm software: 8.5 against 8.4 out of 10; our editors rank them #10 and #11.
Lofty is the better fit for teams wanting AI, IDX, and transactions. Brivity is the better fit for brokerages wanting CRM, websites, and transactions.
- Lofty fits best
Teams wanting AI, IDX, and transactions
- Brivity fits best
Brokerages wanting CRM, websites, and transactions
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Side by side
| Feature | Lofty 8.5/10 Visit ↗ | Brivity 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.4 |
| Ranking | #10 in Real Estate CRM Software | #11 in Real Estate CRM Software |
| Best for | Teams wanting AI, IDX, and transactions | Brokerages wanting CRM, websites, and transactions |
| Pricing model | Paid | Paid |
| Starting price | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Live chat, Phone | Email, Live chat, Phone, Docs |
| Integrations | 200+ integrations | 7 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Lofty 7/7 · Brivity 7/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
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| Our verdict | Lofty is an AI-powered real estate platform for agents, teams, and brokerages that brings CRM, lead generation, marketing automation, IDX websites, communication, transaction management, reporting, and mobile access into one system. Its… Read the review → |
Brivity is an all-in-one real estate platform for solo agents, small teams, and larger brokerages. It brings together contact and lead CRM, automated follow-up, lead import and routing, IDX websites, property search, listing alerts,… Read the review → |
Strengths and trade-offs
Lofty — where it wins
- AI lead scoring, behavioral analysis, and automated multichannel follow-up
- IDX websites, property matching, lead routing, and campaign landing pages
- Transaction management, reporting, mobile CRM, dialer, and chat access
Where it doesn't
- Pricing uses a contact-sales model rather than published amounts
- The listed plan highlights do not distinguish Agent, Team, Broker, and Enterprise
- Its broad platform scope may exceed the needs of teams seeking only a focused CRM
Brivity — where it wins
- Combines CRM, IDX websites, transactions, marketing, and reporting
- Automates follow-up with Auto Plans, texts, emails, calls, and tasks
- Supports lead routing, property search, mobile apps, and client portals
Where it doesn't
- Pricing requires contacting the vendor
- Advanced capabilities vary by team size and plan
- Broad platform scope may exceed the needs of CRM-only buyers
- Lofty8.5/10 · Pricing on request
A broad real estate platform combining AI CRM, IDX, marketing, and transactions.
Visit LoftyFull verdict → - Brivity8.4/10 · Paid
A broad real estate platform combining CRM, websites, follow-up, and transactions.
Visit BrivityFull verdict →
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update