Head-to-head · Real Estate CRM Software
Lofty vs BoldTrail
Lofty leads on 0 checks, BoldTrail on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLofty · 8.5/10
Lofty scores higher on our rubric for real estate crm software: 8.5 against 8.3 out of 10; our editors rank them #10 and #12.
Lofty is the better fit for teams wanting AI, IDX, and transactions. BoldTrail is the better fit for MLS-focused brokerages.
- Lofty fits best
Teams wanting AI, IDX, and transactions
- BoldTrail fits best
MLS-focused brokerages
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Side by side
| Feature | Lofty 8.5/10 Visit ↗ | BoldTrail 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.3 |
| Ranking | #10 in Real Estate CRM Software | #12 in Real Estate CRM Software |
| Best for | Teams wanting AI, IDX, and transactions | MLS-focused brokerages |
| Pricing model | Paid | Paid |
| Starting price | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Lofty 7/7 · BoldTrail 7/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
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| Our verdict | Lofty is an AI-powered real estate platform for agents, teams, and brokerages that brings CRM, lead generation, marketing automation, IDX websites, communication, transaction management, reporting, and mobile access into one system. Its… Read the review → |
BoldTrail is a real estate technology platform from Inside Real Estate for agents, teams, brokerages, and franchises. It combines an AI-powered Smart CRM with lead routing, automated text and email follow-up, IDX websites, listing… Read the review → |
Strengths and trade-offs
Lofty — where it wins
- AI lead scoring, behavioral analysis, and automated multichannel follow-up
- IDX websites, property matching, lead routing, and campaign landing pages
- Transaction management, reporting, mobile CRM, dialer, and chat access
Where it doesn't
- Pricing uses a contact-sales model rather than published amounts
- The listed plan highlights do not distinguish Agent, Team, Broker, and Enterprise
- Its broad platform scope may exceed the needs of teams seeking only a focused CRM
BoldTrail — where it wins
- AI CRM with behavioral follow-up and configurable lead routing
- IDX websites with MLS integration and lead capture tools
- Mobile productivity, reporting, and agent accountability features
Where it doesn't
- Pricing requires contacting sales before plan comparison
- Android users are placed on a waitlist for mobile access
- The breadth of modules may exceed smaller teams' needs
- Lofty8.5/10 · Pricing on request
A broad real estate platform combining AI CRM, IDX, marketing, and transactions.
Visit LoftyFull verdict → - BoldTrail8.3/10 · Pricing on request
A broad MLS-focused CRM suite with contact-sales pricing and iOS access.
Visit BoldTrailFull verdict →
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update