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Head-to-head · Ecommerce Analytics Software

Lifetimely vs TrueProfit

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Lifetimely #19 in Ecommerce Analytics Software 7.1/10 14-day trial Free planFree trial✓ 4 of 4 features Visit Lifetimely
TrueProfit #20 in Ecommerce Analytics Software 7.0/10 14-day trial Free trial✓ 4 of 4 features Visit TrueProfit

Lifetimely leads on 1 check, TrueProfit on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLifetimely · 7.1/10
  • Free planonly Lifetimely
  • Free trialboth

Lifetimely scores higher on our rubric for ecommerce analytics software: 7.1 against 7.0 out of 10; our editors rank them #19 and #20.

Lifetimely offers free plan; TrueProfit doesn't.

Lifetimely is the better fit for shopify and Amazon LTV analytics. TrueProfit is the better fit for affordable real-time profit and ad analytics.

  • Lifetimely fits best

    Shopify and Amazon LTV analytics

  • TrueProfit fits best

    Affordable real-time profit and ad analytics

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Side by side

Feature Lifetimely 7.1/10 Visit ↗ TrueProfit 7.0/10 Visit ↗
At a glance
Editor score 7.1 7.0
Ranking #19 in Ecommerce Analytics Software #20 in Ecommerce Analytics Software
Best for Shopify and Amazon LTV analytics Affordable real-time profit and ad analytics
Pricing model Paid Paid
Starting price — $35/mo
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Docs · 24/7 Email, Live chat, Community, Docs
Compliance GDPR GDPR
Integrations 18 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Enterprise
Features Lifetimely 4/4 · TrueProfit 4/4
Marketing attribution ✓ ✓
Profitability reporting ✓ ✓
Customer cohorts ✓ ✓
Product margin tracking ✓ ✓
Specs
Storefront platforms Shopify, Amazon Shopify, TikTok Shop
Data retention Not checked yet Not checked yet
Data refresh frequency Realtime Realtime
Our review
Pros
  • Combines profit, LTV, CAC, cohorts, attribution, and margin analysis
  • Free plan includes predictive LTV, dashboards, benchmarks, and product insights
  • Connects Shopify, Amazon, marketing, subscription, shipping, and finance tools
  • Real-time profit and loss dashboard with product margins
  • Marketing attribution across multiple advertising channels
  • COGS, shipping, fulfillment, and ad-spend synchronization
Cons
  • Paid plans extend to $999 per month
  • Web access only
  • Connected data sources can refresh at different intervals
  • Storefront support is limited to Shopify and TikTok Shop
  • No free plan and annual billing is not offered
  • Non-refundable terms may limit flexibility after purchase
Our verdict

Lifetimely is ecommerce analytics software for Shopify and Amazon merchants, consumer brands, and ecommerce teams. It brings profit-and-loss reporting, customer lifetime value, CAC, cohort and retention analysis, marketing attribution,…

Read the review →

TrueProfit is an ecommerce analytics platform for Shopify and TikTok Shop merchants, with web, iOS, and Android access. It consolidates orders, product costs, shipping, fees, advertising spend, and other expenses into revenue, profit,…

Read the review →
  1. LifetimelyEcommerce Analytics Software 7.114-day trial
  2. TrueProfitEcommerce Analytics Software 7.014-day trial

Strengths and trade-offs

  • Lifetimely — where it wins

    • Combines profit, LTV, CAC, cohorts, attribution, and margin analysis
    • Free plan includes predictive LTV, dashboards, benchmarks, and product insights
    • Connects Shopify, Amazon, marketing, subscription, shipping, and finance tools

    Where it doesn't

    • Paid plans extend to $999 per month
    • Web access only
    • Connected data sources can refresh at different intervals

  • TrueProfit — where it wins

    • Real-time profit and loss dashboard with product margins
    • Marketing attribution across multiple advertising channels
    • COGS, shipping, fulfillment, and ad-spend synchronization

    Where it doesn't

    • Storefront support is limited to Shopify and TikTok Shop
    • No free plan and annual billing is not offered
    • Non-refundable terms may limit flexibility after purchase

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update