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Head-to-head · Ecommerce Analytics Software

Lifetimely vs Profitario

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Lifetimely #19 in Ecommerce Analytics Software 7.1/10 14-day trial Free planFree trial✓ 4 of 4 features Visit Lifetimely
Profitario #21 in Ecommerce Analytics Software 6.9/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Profitario

Lifetimely leads on 0 checks, Profitario on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLifetimely · 7.1/10
  • Free planboth
  • Free trialboth

Lifetimely scores higher on our rubric for ecommerce analytics software: 7.1 against 6.9 out of 10; our editors rank them #19 and #21.

Lifetimely is the better fit for shopify and Amazon LTV analytics. Profitario is the better fit for small Shopify stores wanting free profit analytics.

  • Lifetimely fits best

    Shopify and Amazon LTV analytics

  • Profitario fits best

    Small Shopify stores wanting free profit analytics

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Side by side

Feature Lifetimely 7.1/10 Visit ↗ Profitario 6.9/10 Visit ↗
At a glance
Editor score 7.1 6.9
Ranking #19 in Ecommerce Analytics Software #21 in Ecommerce Analytics Software
Best for Shopify and Amazon LTV analytics Small Shopify stores wanting free profit analytics
Pricing model Paid Free plan + paid
Starting price — $30/mo
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days 14 days · no card needed
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Email, Live chat, Docs · 24/7 Email, Live chat, Docs
Integrations 18 integrations 26+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Lifetimely 4/4 · Profitario 4/4
Marketing attribution ✓ ✓
Profitability reporting ✓ ✓
Customer cohorts ✓ ✓
Product margin tracking ✓ ✓
Specs
Storefront platforms Shopify, Amazon Shopify
Data retention Not checked yet Not checked yet
Data refresh frequency Realtime Realtime
Our review
Pros
  • Combines profit, LTV, CAC, cohorts, attribution, and margin analysis
  • Free plan includes predictive LTV, dashboards, benchmarks, and product insights
  • Connects Shopify, Amazon, marketing, subscription, shipping, and finance tools
  • Real-time P&L, margin and per-order profit reporting
  • Attribution and ROAS reporting across major ad platforms
  • Cohort, LTV and product-level profitability analysis
Cons
  • Paid plans extend to $999 per month
  • Web access only
  • Connected data sources can refresh at different intervals
  • Storefront support is centered on Shopify
  • Advanced capabilities require paid plans
  • Enterprise pricing requires contacting sales
Our verdict

Lifetimely is ecommerce analytics software for Shopify and Amazon merchants, consumer brands, and ecommerce teams. It brings profit-and-loss reporting, customer lifetime value, CAC, cohort and retention analysis, marketing attribution,…

Read the review →

Profitario is a web and API profit analytics application for Shopify merchants. It connects store, advertising, supplier, shipping and payment data, then attributes costs to individual orders. Dashboards and reports cover revenue, COGS,…

Read the review →
  1. LifetimelyEcommerce Analytics Software 7.114-day trial
  2. ProfitarioEcommerce Analytics Software 6.9Free plan · 14-day trial

Strengths and trade-offs

  • Lifetimely — where it wins

    • Combines profit, LTV, CAC, cohorts, attribution, and margin analysis
    • Free plan includes predictive LTV, dashboards, benchmarks, and product insights
    • Connects Shopify, Amazon, marketing, subscription, shipping, and finance tools

    Where it doesn't

    • Paid plans extend to $999 per month
    • Web access only
    • Connected data sources can refresh at different intervals

  • Profitario — where it wins

    • Real-time P&L, margin and per-order profit reporting
    • Attribution and ROAS reporting across major ad platforms
    • Cohort, LTV and product-level profitability analysis

    Where it doesn't

    • Storefront support is centered on Shopify
    • Advanced capabilities require paid plans
    • Enterprise pricing requires contacting sales

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update