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This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
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Top countries
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Devices
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– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Website Visitor Tracking Software

Leadfeeder vs ContactLevel

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Leadfeeder #1 in Website Visitor Tracking Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 1 of 3 features Visit Leadfeeder
ContactLevel #3 in Website Visitor Tracking Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit ContactLevel

Leadfeeder leads on 0 checks, ContactLevel on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLeadfeeder · 9.3/10
  • Free planboth
  • Free trialboth
  • Most featuresContactLevel · 3 of 3

Leadfeeder scores higher on our rubric for website visitor tracking software: 9.3 against 9.1 out of 10; our editors rank them #1 and #3.

Leadfeeder is the better fit for teams wanting broad visitor intelligence value. ContactLevel is the better fit for teams needing person-level analytics and attribution.

  • Leadfeeder fits best

    Teams wanting broad visitor intelligence value

  • ContactLevel fits best

    Teams needing person-level analytics and attribution

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Leadfeeder 9.3/10 Visit ↗ ContactLevel 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in Website Visitor Tracking Software #3 in Website Visitor Tracking Software
Best for Teams wanting broad visitor intelligence value Teams needing person-level analytics and attribution
Pricing model Free plan + paid Free plan + paid
Starting price €79/mo $299/mo
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Live chat, Email, Docs Email, Live chat, Phone, Docs
Compliance ISO 27001, GDPR, 2FA GDPR
Integrations 5,000+ integrations 5,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Leadfeeder 1/3 · ContactLevel 3/3
Contact enrichment Not checked yet ✓ (best)
Intent signals ✓ ✓
Real-time alerts Not checked yet ✓ (best)
Specs
Visitor identification Not checked yet Both
CRM sync Not checked yet Two_way
Tracked domains Not checked yet Not checked yet
Data history Not checked yet Not checked yet
Our review
Pros
  • Identifies visiting companies and supports people and decision-maker searches
  • Adds intent signals, verified work emails, and phone enrichment
  • Connects with major CRMs, advertising tools, analytics, and APIs
  • Free Analytics plan includes LinkedIn ad analytics, CRM integrations and CSV export
  • Identifies visitors and analyzes behavior with session recordings and alerts
  • Supports CRM sync, attribution, retargeting, intent signals and many integrations
Cons
  • Lite limits visitor history to 7 days and 100 identified companies monthly
  • Advanced enrichment and AI prospecting require higher-priced annual plans
  • Its broad feature set may exceed the needs of teams seeking basic tracking
  • Reveal and Grow packaging is presented differently across product pages
  • Tracking pixel documentation ties identification to contacts who clicked tagged ads
  • Paid plans scale from $299/month to $10,000/year and custom enterprise pricing
Our verdict

Leadfeeder is a B2B lead-generation platform for marketing, sales, and revenue teams. It identifies companies visiting a website, helps users search companies and contacts, and adds buying-intent signals to support prospect prioritization.…

Read the review →

ContactLevel is a B2B website visitor tracking and contact-level advertising platform for teams that need person-level analytics and attribution. It can show a visitor's name, title, company and activity, while adding session analysis,…

Read the review →
  1. LeadfeederWebsite Visitor Tracking Software 9.3Free plan · 14-day trial
  2. ContactLevelWebsite Visitor Tracking Software 9.1Free plan · 14-day trial

Strengths and trade-offs

  • Leadfeeder — where it wins

    • Identifies visiting companies and supports people and decision-maker searches
    • Adds intent signals, verified work emails, and phone enrichment
    • Connects with major CRMs, advertising tools, analytics, and APIs

    Where it doesn't

    • Lite limits visitor history to 7 days and 100 identified companies monthly
    • Advanced enrichment and AI prospecting require higher-priced annual plans
    • Its broad feature set may exceed the needs of teams seeking basic tracking
  • ContactLevel — where it wins

    • Free Analytics plan includes LinkedIn ad analytics, CRM integrations and CSV export
    • Identifies visitors and analyzes behavior with session recordings and alerts
    • Supports CRM sync, attribution, retargeting, intent signals and many integrations

    Where it doesn't

    • Reveal and Grow packaging is presented differently across product pages
    • Tracking pixel documentation ties identification to contacts who clicked tagged ads
    • Paid plans scale from $299/month to $10,000/year and custom enterprise pricing
  • Leadfeeder9.3/10 · Free plan · 14-day trial

    A broad visitor intelligence platform spanning identification, enrichment, intent, and CRM workflows.

    Visit LeadfeederFull verdict →
  • ContactLevel9.1/10 · Free plan · 14-day trial

    A strong free starting point for person-level tracking, with paid activation from $299/month.

    Visit ContactLevelFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update