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Head-to-head · Customer Retention Software

Klaviyo vs Yotpo Loyalty

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Klaviyo #2 in Customer Retention Software 9.0/10 Free plan Free plan✓ 0 of 2 features Visit Klaviyo
Yotpo Loyalty #6 in Customer Retention Software 8.4/10 Free plan Free plan✓ 0 of 2 features Visit Yotpo

Klaviyo leads on 0 checks, Yotpo Loyalty on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.0/10
  • Free planboth

Klaviyo scores higher on our rubric for customer retention software: 9.0 against 8.4 out of 10; our editors rank them #2 and #6.

Klaviyo is the better fit for ecommerce teams seeking accessible retention marketing. Yotpo Loyalty is the better fit for stores wanting loyalty, referrals, and rewards.

  • Klaviyo fits best

    Ecommerce teams seeking accessible retention marketing

  • Yotpo Loyalty fits best

    Stores wanting loyalty, referrals, and rewards

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Klaviyo 9.0/10 Visit ↗ Yotpo Loyalty 8.4/10 Visit ↗
At a glance
Editor score 9.0 8.4
Ranking #2 in Customer Retention Software #6 in Customer Retention Software
Best for Ecommerce teams seeking accessible retention marketing Stores wanting loyalty, referrals, and rewards
Pricing model Free plan + paid Free plan + paid
Starting price — $199/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 350+ integrations 8 integrations
Features Klaviyo 0/2 · Yotpo Loyalty 0/2
Churn prediction Not checked yet Not checked yet
Loyalty / rewards Not checked yet Not checked yet
Specs
Journey channels Not checked yet Not checked yet
Automation workflows Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Retention analytics Not checked yet Not checked yet
Our review
Pros
  • Automates email, SMS, and push flows using behavioral data
  • Segments audiences in real time and supports campaign A/B testing
  • Connects with 350+ integrations, including Shopify and CRMs
  • Free plan includes points, referrals, reminders, and performance dashboards
  • Supports tiered rewards, targeted campaigns, and custom earning rules
  • Integrates with major commerce platforms plus APIs and webhooks
Cons
  • Free plan is limited to 250 active profiles and 500 monthly email sends
  • Email support on the free plan lasts only the first 60 days
  • The Email plan's published highlights do not specify its price
  • Pro starts at $199 per month, billed monthly
  • VIP tiers and audience-targeted campaigns require Premium
  • Cross-brand programs and multi-market support require Enterprise
Our verdict

Klaviyo combines email marketing, SMS, automation, customer data, analytics, segmentation, and customer service in a B2C CRM for consumer brands. Ecommerce teams can use it to build campaigns and automated flows around customer behavior,…

Read the review →

Yotpo Loyalty is a web-based loyalty and referrals platform for ecommerce brands. Merchants can create points-based earning and redemption programs, referral campaigns, tiered loyalty structures, rewards pages, and customer segments.…

Read the review →
  1. KlaviyoCustomer Retention Software 9.0Free plan
  2. Yotpo LoyaltyCustomer Retention Software 8.4Free plan

Strengths and trade-offs

  • Klaviyo — where it wins

    • Automates email, SMS, and push flows using behavioral data
    • Segments audiences in real time and supports campaign A/B testing
    • Connects with 350+ integrations, including Shopify and CRMs

    Where it doesn't

    • Free plan is limited to 250 active profiles and 500 monthly email sends
    • Email support on the free plan lasts only the first 60 days
    • The Email plan's published highlights do not specify its price

  • Yotpo Loyalty — where it wins

    • Free plan includes points, referrals, reminders, and performance dashboards
    • Supports tiered rewards, targeted campaigns, and custom earning rules
    • Integrates with major commerce platforms plus APIs and webhooks

    Where it doesn't

    • Pro starts at $199 per month, billed monthly
    • VIP tiers and audience-targeted campaigns require Premium
    • Cross-brand programs and multi-market support require Enterprise
  • Klaviyo9.0/10 · Free plan

    A multichannel retention platform for ecommerce teams, with a free entry tier and broad integrations.

    Visit KlaviyoFull verdict →
  • Yotpo Loyalty8.4/10 · Free plan

    A flexible loyalty platform with points, referrals, tiers, campaigns, and analytics.

    Visit YotpoFull verdict →

More comparisons

All customer retention software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update