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Head-to-head · Customer Retention Software

Klaviyo vs LoyaltyLion

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Klaviyo #2 in Customer Retention Software 9.0/10 Free plan Free plan✓ 0 of 2 features Visit Klaviyo
LoyaltyLion #5 in Customer Retention Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 2 features Visit LoyaltyLion

Klaviyo leads on 0 checks, LoyaltyLion on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.0/10
  • Free planboth
  • Free trialonly LoyaltyLion

Klaviyo scores higher on our rubric for customer retention software: 9.0 against 8.5 out of 10; our editors rank them #2 and #5.

Klaviyo is the better fit for ecommerce teams seeking accessible retention marketing. LoyaltyLion is the better fit for shopify stores building loyalty and repeat purchases.

  • Klaviyo fits best

    Ecommerce teams seeking accessible retention marketing

  • LoyaltyLion fits best

    Shopify stores building loyalty and repeat purchases

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Klaviyo 9.0/10 Visit ↗ LoyaltyLion 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #2 in Customer Retention Software #5 in Customer Retention Software
Best for Ecommerce teams seeking accessible retention marketing Shopify stores building loyalty and repeat purchases
Pricing model Free plan + paid Free plan + paid
Starting price — $199/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Live chat, Email, Docs
Compliance ISO 27001, PCI DSS SOC 2
Integrations 350+ integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Klaviyo 0/2 · LoyaltyLion 0/2
Churn prediction Not checked yet Not checked yet
Loyalty / rewards Not checked yet Not checked yet
Specs
Journey channels Not checked yet Not checked yet
Automation workflows Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Retention analytics Not checked yet Not checked yet
Our review
Pros
  • Automates email, SMS, and push flows using behavioral data
  • Segments audiences in real time and supports campaign A/B testing
  • Connects with 350+ integrations, including Shopify and CRMs
  • Rewards cover purchases, referrals, reviews, birthdays, and social activity.
  • VIP tiers, challenges, and segments support differentiated loyalty programs.
  • Shopify, Klaviyo, POS, wallet, and headless API options extend the program.
Cons
  • Free plan is limited to 250 active profiles and 500 monthly email sends
  • Email support on the free plan lasts only the first 60 days
  • The Email plan's published highlights do not specify its price
  • The $199 monthly Classic plan includes 500 orders per month.
  • Advanced and Plus pricing is custom.
  • Its feature set is centered on ecommerce loyalty rather than broader retention workflows.
Our verdict

Klaviyo combines email marketing, SMS, automation, customer data, analytics, segmentation, and customer service in a B2C CRM for consumer brands. Ecommerce teams can use it to build campaigns and automated flows around customer behavior,…

Read the review →

LoyaltyLion is a customer loyalty and rewards platform for ecommerce brands, particularly stores using Shopify, Shopify Plus, or Shopify POS. It gives merchants tools to award points for purchases, account creation, birthdays, reviews,…

Read the review →
  1. KlaviyoCustomer Retention Software 9.0Free plan
  2. LoyaltyLionCustomer Retention Software 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Klaviyo — where it wins

    • Automates email, SMS, and push flows using behavioral data
    • Segments audiences in real time and supports campaign A/B testing
    • Connects with 350+ integrations, including Shopify and CRMs

    Where it doesn't

    • Free plan is limited to 250 active profiles and 500 monthly email sends
    • Email support on the free plan lasts only the first 60 days
    • The Email plan's published highlights do not specify its price

  • LoyaltyLion — where it wins

    • Rewards cover purchases, referrals, reviews, birthdays, and social activity.
    • VIP tiers, challenges, and segments support differentiated loyalty programs.
    • Shopify, Klaviyo, POS, wallet, and headless API options extend the program.

    Where it doesn't

    • The $199 monthly Classic plan includes 500 orders per month.
    • Advanced and Plus pricing is custom.
    • Its feature set is centered on ecommerce loyalty rather than broader retention workflows.
  • Klaviyo9.0/10 · Free plan

    A multichannel retention platform for ecommerce teams, with a free entry tier and broad integrations.

    Visit KlaviyoFull verdict →
  • LoyaltyLion8.5/10 · Free plan · 14-day trial

    A Shopify-focused loyalty platform with points, referrals, VIP tiers, and automation.

    Visit LoyaltyLionFull verdict →

More comparisons

All customer retention software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update