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Head-to-head · Social Media Contest Software

KickoffLabs vs Contestit

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score KickoffLabs #6 in Social Media Contest Software 8.7/10 Free plan Free plan✓ 2 of 3 features Visit KickoffLabs
Contestit #11 in Social Media Contest Software 8.0/10 Free plan · 7-day trial Free planFree trial✓ 2 of 3 features Visit Contestit

KickoffLabs leads on 1 check, Contestit on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKickoffLabs · 8.7/10
  • Lowest starting priceKickoffLabs · $13/mo
  • Free planboth
  • Free trialonly Contestit

KickoffLabs scores higher on our rubric for social media contest software: 8.7 against 8.0 out of 10; our editors rank them #6 and #11.

KickoffLabs is cheaper to start at $13/mo against $15/mo.

KickoffLabs is the better fit for viral referral and lead-generation campaigns. Contestit is the better fit for affordable gamified giveaways.

  • KickoffLabs fits best

    Viral referral and lead-generation campaigns

  • Contestit fits best

    Affordable gamified giveaways

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature KickoffLabs 8.7/10 Visit ↗ Contestit 8.0/10 Visit ↗
At a glance
Editor score 8.7 8.0
Ranking #6 in Social Media Contest Software #11 in Social Media Contest Software
Best for Viral referral and lead-generation campaigns Affordable gamified giveaways
Pricing model Free plan + paid Free plan + paid
Starting price $13/mo (best) $15/mo
Free plan ✓ ✓
Free trial — 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community Email
Compliance GDPR GDPR
Integrations 20 integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features KickoffLabs 2/3 · Contestit 2/3
Voting tools Not checked yet Not checked yet
Moderation tools ✓ ✓
Analytics and reporting ✓ ✓
Specs
Campaign types Viral giveaways, leaderboard giveaways, bonus-entry giveaways, pre-launch waitlists, milestone rewards, newsletter referrals, lead magnets, ecommerce giveaways, event promotion giveaways, sweepstakes, photo contests, quiz/trivia campaigns, spin-wheel campaigns, referral/viral campaigns
Entry methods Email signup, Facebook signup, Google signup, phone number, referrals, social follows, content views, shares, purchases, form actions, app downloads, custom actions, secret codes, SMS comments, email sign-ups, custom entry forms, likes, follows, tags, shares, referrals, quiz answers, photo submissions
Social networks Facebook, Instagram, X, YouTube, TikTok, LinkedIn, Discord, Reddit, Telegram, WhatsApp, Pinterest, Threads, Spotify, Messenger, Weibo Instagram, TikTok, YouTube, Facebook, Twitter/X, Twitch
Winner selection Both Both
Our review
Pros
  • Referral links, leaderboards, bonus entries, and milestone rewards
  • Fraud protection, winner selection, analytics, and reporting
  • API, webhooks, and integrations across CRM and website tools
  • Free plan plus $15/month Creator pricing
  • Points, leaderboards, badges, and spin-wheel campaigns
  • Random, weighted, and top-performer winner selection
Cons
  • Free access is limited to mini-campaigns
  • Advanced branding, reporting, and actions require paid plans
  • SMS contests are limited to higher-tier plans
  • Web-only platform
  • Platform branding remains on the Free plan
  • Social coverage may be narrower than some alternatives
Our verdict

KickoffLabs is a web-based platform for creating referral campaigns, giveaways, contests, waitlists, lead magnets, newsletter referrals, and product launches. It suits startups, small businesses, marketing teams, and larger companies that…

Read the review →

Contestit is a web-based platform for creators, brands, small businesses, and agencies that run giveaways and social-media contests. It supports customizable rules, custom entry forms, comments, email sign-ups, likes, follows, tags,…

Read the review →
  1. KickoffLabsSocial Media Contest Software 8.7Free plan
  2. ContestitSocial Media Contest Software 8.0Free plan · 7-day trial

Strengths and trade-offs

  • KickoffLabs — where it wins

    • Referral links, leaderboards, bonus entries, and milestone rewards
    • Fraud protection, winner selection, analytics, and reporting
    • API, webhooks, and integrations across CRM and website tools

    Where it doesn't

    • Free access is limited to mini-campaigns
    • Advanced branding, reporting, and actions require paid plans
    • SMS contests are limited to higher-tier plans

  • Contestit — where it wins

    • Free plan plus $15/month Creator pricing
    • Points, leaderboards, badges, and spin-wheel campaigns
    • Random, weighted, and top-performer winner selection

    Where it doesn't

    • Web-only platform
    • Platform branding remains on the Free plan
    • Social coverage may be narrower than some alternatives

More comparisons

All social media contest software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update