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Head-to-head · Identity Theft Protection Services

Identity Guard vs IdentityIQ

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side

Identity Guard leads on 0 checks, IdentityIQ on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIdentity Guard · 9.4/10
  • Most featuresIdentity Guard · 6 of 6

Identity Guard scores higher on our rubric for identity theft protection services: 9.4 against 8.5 out of 10; our editors rank them #1 and #7.

Identity Guard is the better fit for mature, bureau-connected identity monitoring. IdentityIQ is the better fit for affordable web-based monitoring with optional security.

  • Identity Guard fits best

    Mature, bureau-connected identity monitoring

  • IdentityIQ fits best

    Affordable web-based monitoring with optional security

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Identity Guard 9.4/10 Visit ↗ IdentityIQ 8.5/10 Visit ↗
At a glance
Editor score 9.4 8.5
Ranking #1 in Identity Theft Protection Services #7 in Identity Theft Protection Services
Best for Mature, bureau-connected identity monitoring Affordable web-based monitoring with optional security
Pricing model Paid Paid
Starting price $8.99/mo $62.91/yr
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Phone · 24/7 Phone
Built for Solo, Small business Solo, Small business, Mid-market
Features Identity Guard 6/6 · IdentityIQ 5/6
Dark-web monitoring ✓ ✓
Bank account monitoring ✓ ✓
SSN monitoring ✓ ✓
Account takeover monitoring ✓ (best) Not checked yet
Identity restoration ✓ ✓
Identity-theft insurance ✓ ✓
Our review
Pros
  • Three-bureau credit monitoring on Total and Ultra plans
  • Monitors dark web, SSNs, financial accounts, and high-risk transactions
  • Includes identity-theft insurance and fraud-resolution assistance
  • Monitors dark web, SSNs, applications, financial activity, and address changes
  • Includes identity restoration with limited power of attorney
  • Higher tiers add VPN, antivirus, and broader credit monitoring
Cons
  • Three-bureau credit monitoring is not included on Value plans
  • There is no free plan
  • Existing accounts and the mobile app are transitioning to Aura
  • No free plan is available
  • Access is web-only
  • Three-bureau monitoring is limited to higher-priced plans
Our verdict

Identity Guard is a paid identity theft protection service for individuals and families in the United States. It monitors Social Security numbers, financial accounts, credit files, dark-web exposure, data breaches, and other identity…

Read the review →

IdentityIQ is a paid identity-theft protection service for individuals and families. It monitors personal information across applications, financial accounts, credit files, Social Security numbers, change-of-address records, and dark-web…

Read the review →
  1. Identity GuardIdentity Theft Protection Services 9.4Paid
  2. IdentityIQIdentity Theft Protection Services 8.5Paid

Strengths and trade-offs

  • Identity Guard — where it wins

    • Three-bureau credit monitoring on Total and Ultra plans
    • Monitors dark web, SSNs, financial accounts, and high-risk transactions
    • Includes identity-theft insurance and fraud-resolution assistance

    Where it doesn't

    • Three-bureau credit monitoring is not included on Value plans
    • There is no free plan
    • Existing accounts and the mobile app are transitioning to Aura
  • IdentityIQ — where it wins

    • Monitors dark web, SSNs, applications, financial activity, and address changes
    • Includes identity restoration with limited power of attorney
    • Higher tiers add VPN, antivirus, and broader credit monitoring

    Where it doesn't

    • No free plan is available
    • Access is web-only
    • Three-bureau monitoring is limited to higher-priced plans

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update