Head-to-head · Identity Theft Protection Services
Identity Guard vs Allstate Identity Protection
Identity Guard leads on 0 checks, Allstate Identity Protection on 1, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreIdentity Guard · 9.4/10
- Lowest starting priceAllstate Identity Protection · $3/mo
- Free trialonly Allstate Identity Protection
- Most featuresIdentity Guard · 6 of 6
Identity Guard scores higher on our rubric for identity theft protection services: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.
Allstate Identity Protection is cheaper to start at $3/mo against $8.99/mo.
Identity Guard is the better fit for mature, bureau-connected identity monitoring. Allstate Identity Protection is the better fit for broad protection at the lowest entry price.
- Identity Guard fits best
Mature, bureau-connected identity monitoring
- Allstate Identity Protection fits best
Broad protection at the lowest entry price
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Identity Guard 9.4/10 Visit ↗ | Allstate Identity Protection 9.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 9.2 |
| Ranking | #1 in Identity Theft Protection Services | #2 in Identity Theft Protection Services |
| Best for | Mature, bureau-connected identity monitoring | Broad protection at the lowest entry price |
| Pricing model | Paid | Paid |
| Starting price | $8.99/mo | $3/mo (best) |
| Free plan | — | — |
| Free trial | — | 30 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS |
| Support | Email, Phone · 24/7 | Email, Phone, Docs · 24/7 |
| Built for | Solo, Small business | Solo, Small business, Mid-market, Enterprise |
| Features Identity Guard 6/6 · Allstate Identity Protection 5/6 | ||
| Dark-web monitoring | ✓ | ✓ |
| Bank account monitoring | ✓ | ✓ |
| SSN monitoring | ✓ (best) | Not checked yet |
| Account takeover monitoring | ✓ | ✓ |
| Identity restoration | ✓ | ✓ |
| Identity-theft insurance | ✓ | ✓ |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Identity Guard is a paid identity theft protection service for individuals and families in the United States. It monitors Social Security numbers, financial accounts, credit files, dark-web exposure, data breaches, and other identity… Read the review → |
Allstate Identity Protection monitors personal, financial, credit, and online-account activity for potential identity threats. It is designed for individuals and families who want alerts, identity restoration, reimbursement support, and… Read the review → |
Strengths and trade-offs
Identity Guard — where it wins
- Three-bureau credit monitoring on Total and Ultra plans
- Monitors dark web, SSNs, financial accounts, and high-risk transactions
- Includes identity-theft insurance and fraud-resolution assistance
Where it doesn't
- Three-bureau credit monitoring is not included on Value plans
- There is no free plan
- Existing accounts and the mobile app are transitioning to Aura
Allstate Identity Protection — where it wins
- Starts at $3 per month with a 30-day trial
- Monitors dark web, credit, financial accounts, and social media
- Includes restoration support and reimbursement features
Where it doesn't
- Full credit and cybersecurity features require higher tiers
- Credit monitoring is limited to one bureau on several plans
- Available platforms are web and iOS
- Identity Guard9.4/10 · Paid
A broad identity protection service with three-bureau monitoring on higher tiers.
Visit Identity GuardFull verdict → - Allstate Identity Protection9.2/10 · 30-day trial
Broad identity protection with a $3 monthly entry plan and multiple coverage tiers.
Visit AllstateFull verdict →
More comparisons
- Identity Guard vs Zander Identity Theft Protection
- Identity Guard vs Coveron
- Identity Guard vs Norton LifeLock
- Identity Guard vs IDX Identity Protection
- Identity Guard vs IdentityIQ
- Identity Guard vs IdentityForce
- Allstate Identity Protection vs Zander Identity Theft Protection
- Allstate Identity Protection vs Coveron
All identity theft protection services comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update