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Head-to-head · Social Media Schedulers

Hootsuite vs Publer

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Hootsuite #2 in Social Media Schedulers 9.1/10 14-day trial Free trial✓ 0 of 3 features Visit Hootsuite
Publer #8 in Social Media Schedulers 8.4/10 Free plan Free plan✓ 0 of 3 features Visit Publer

Hootsuite leads on 1 check, Publer on 2, and 0 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHootsuite · 9.1/10
  • Lowest starting pricePubler · $5/mo
  • Free planonly Publer
  • Free trialonly Hootsuite

Hootsuite scores higher on our rubric for social media schedulers: 9.1 against 8.4 out of 10; our editors rank them #2 and #8.

Publer offers free plan; Hootsuite doesn't. Publer is cheaper to start at $5/mo against $99/mo. Hootsuite leads on social accounts: 10 accounts versus 3 accounts.

Hootsuite is the better fit for established teams needing a broad social suite. Publer is the better fit for low-cost publishing with bulk scheduling.

  • Hootsuite fits best

    Established teams needing a broad social suite

  • Publer fits best

    Low-cost publishing with bulk scheduling

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Hootsuite 9.1/10 Visit ↗ Publer 8.4/10 Visit ↗
At a glance
Editor score 9.1 8.4
Ranking #2 in Social Media Schedulers #8 in Social Media Schedulers
Best for Established teams needing a broad social suite Low-cost publishing with bulk scheduling
Pricing model Paid Free plan + paid
Starting price $99/user/mo $5/mo (best)
Free plan — ✓ (best)
Free trial 14 days —
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web Web, iOS, Android, Chrome extension
Support Email, Tickets, Community · 24/7 Email, Live chat, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, PCI DSS ISO 27001, GDPR, 2FA
Integrations 100+ integrations 17 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Hootsuite 0/3 · Publer 0/3
Approval workflows Not checked yet Not checked yet
Analytics and reports Not checked yet Not checked yet
Bulk scheduling Not checked yet Not checked yet
Specs
Supported networks Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, Bluesky Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Google Business Profiles, YouTube, WordPress, TikTok, Telegram, Mastodon, Threads, Bluesky
Posts per month Not checked yet Not checked yet
Social accounts 10 accounts (best) 3 accounts
Our review
Pros
  • Combines publishing, inbox management, listening, and analytics
  • Standard includes unlimited scheduled posts and AI content creation
  • 100 integrations and support for major social networks
  • Free plan includes 3 social accounts and 10 scheduled posts per account
  • Professional adds unlimited scheduling, drafts, storage, and bulk scheduling
  • Business includes analytics, competitor analysis, and hashtag insights
Cons
  • No free plan; Standard starts at $99 per user per month, billed annually
  • Standard limits management to 10 social accounts
  • Approval workflows begin with the Advanced plan
  • Free plan excludes X/Twitter and caps scheduling at 10 posts per account
  • Professional starts at $5 per month; Business costs $10 per month
  • A unified inbox for managing messages is not verified
Our verdict

Hootsuite brings social publishing, engagement, listening, and measurement into a cloud-based platform for businesses, agencies, and enterprise teams. Its scope goes beyond a posting calendar: teams can schedule and publish content, handle…

Read the review →

Publer is a social media management platform for individuals, creators, freelancers, businesses, and agencies that need to schedule and publish across social networks. It combines post customization and previews with bulk scheduling, team…

Read the review →
  1. HootsuiteSocial Media Schedulers 9.114-day trial
  2. PublerSocial Media Schedulers 8.4Free plan

Strengths and trade-offs

  • Hootsuite — where it wins

    • Combines publishing, inbox management, listening, and analytics
    • Standard includes unlimited scheduled posts and AI content creation
    • 100 integrations and support for major social networks

    Where it doesn't

    • No free plan; Standard starts at $99 per user per month, billed annually
    • Standard limits management to 10 social accounts
    • Approval workflows begin with the Advanced plan
  • Publer — where it wins

    • Free plan includes 3 social accounts and 10 scheduled posts per account
    • Professional adds unlimited scheduling, drafts, storage, and bulk scheduling
    • Business includes analytics, competitor analysis, and hashtag insights

    Where it doesn't

    • Free plan excludes X/Twitter and caps scheduling at 10 posts per account
    • Professional starts at $5 per month; Business costs $10 per month
    • A unified inbox for managing messages is not verified
  • Hootsuite9.1/10 · 14-day trial

    A broad social suite for established teams, with per-user annual pricing starting at $99/month.

    Visit HootsuiteFull verdict →
  • Publer8.4/10 · Free plan

    An affordable scheduler with a free tier and bulk publishing; inbox coverage is limited.

    Visit PublerFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update