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Head-to-head · Media Planning Software

Halliard vs MediaPlanHQ

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Halliard #7 in Media Planning Software 7.6/10 Free plan · pricing on request Free plan✓ 1 of 1 features Visit Halliard
MediaPlanHQ #8 in Media Planning Software 7.5/10 From $39/user/mo (annual) · 30-day trial ✓ 0 of 1 features Visit MediaPlanHQ

Halliard leads on 2 checks, MediaPlanHQ on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHalliard · 7.6/10
  • Free planonly Halliard
  • Most featuresHalliard · 1 of 1

Halliard scores higher on our rubric for media planning software: 7.6 against 7.5 out of 10; our editors rank them #7 and #8.

Halliard offers free plan; MediaPlanHQ doesn't. Halliard offers forecasting tools; MediaPlanHQ doesn't publish it.

Halliard is the better fit for small teams planning across channels and measuring results. MediaPlanHQ is the better fit for agencies organizing placements, budgets, and approvals.

  • Halliard fits best

    Small teams planning across channels and measuring results

  • MediaPlanHQ fits best

    Agencies organizing placements, budgets, and approvals

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Halliard 7.6/10 Visit ↗ MediaPlanHQ 7.5/10 Visit ↗
At a glance
Editor score 7.6 7.5
Ranking #7 in Media Planning Software #8 in Media Planning Software
Best for Small teams planning across channels and measuring results Agencies organizing placements, budgets, and approvals
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Small business, Mid-market Small business, Mid-market
Features Halliard 1/1 · MediaPlanHQ 0/1
Forecasting tools ✓ (best) Not published
Specs
Media types supported TV, CTV, digital, OOH, audio, social Not published
Planning capabilities Visual flowcharts, Gantt timeline, multi-channel scheduling, budget roll-ups, reach/frequency estimation, client-ready exports, scenario comparison, media-buy tracking Media placement planning, budget and expense tracking, blocking charts, calendars, reports, insertion orders, booking status automation
Channels supported TV, CTV, digital, OOH, audio, social Not published
Named integrations Snowflake, BigQuery, Domo, Google Ads, Meta, The Trade Desk, PubMatic, Nielsen Not published
Deployment platforms Web Web
Our review
Pros
  • Plans cover TV, CTV, digital, OOH, audio, and social
  • Scenario comparisons pair with reach and frequency estimates
  • Buying and measurement tiers add pacing, attribution, and data connections
  • Tracks placements, budgets, expenses, and agency compensation in media plans
  • Creates blocking charts, reports, and customizable authorization and insertion orders
  • Coordinates creative approvals and validates supplier invoices against insertion orders
Cons
  • Free access is limited to one user and three scenarios
  • Free exports carry Halliard branding
  • Platform package prices require contacting sales
  • There is no free plan; the product is paid
  • Standard monthly billing costs more per user than annual billing
  • Collaborator licenses focus on comments, files, statuses, and specialized views
Our verdict

Halliard is a web-based media planning and measurement platform for independent agencies and in-house marketing teams. Its visual flowchart builder, Gantt timeline, channel scheduling, and budget roll-ups bring TV, CTV, digital, OOH,…

Read the review →

MediaPlanHQ is a web-based media planning tool from Genidox Inc. for advertiser and agency marketing teams. It brings placement details, campaign budgets, expenses, creative work, approvals, and invoice reconciliation into a shared…

Read the review →
  1. HalliardMedia Planning Software 7.6Free plan · pricing on request
  2. MediaPlanHQMedia Planning Software 7.5From $39/user/mo (annual) · 30-day trial

Strengths and trade-offs

  • Halliard — where it wins

    • Plans cover TV, CTV, digital, OOH, audio, and social
    • Scenario comparisons pair with reach and frequency estimates
    • Buying and measurement tiers add pacing, attribution, and data connections

    Where it doesn't

    • Free access is limited to one user and three scenarios
    • Free exports carry Halliard branding
    • Platform package prices require contacting sales

  • MediaPlanHQ — where it wins

    • Tracks placements, budgets, expenses, and agency compensation in media plans
    • Creates blocking charts, reports, and customizable authorization and insertion orders
    • Coordinates creative approvals and validates supplier invoices against insertion orders

    Where it doesn't

    • There is no free plan; the product is paid
    • Standard monthly billing costs more per user than annual billing
    • Collaborator licenses focus on comments, files, statuses, and specialized views
  • Halliard7.6/10 · Free plan · pricing on request

    Multi-channel planning, buying, and measurement, with a single-user free plan.

    Visit HalliardFull verdict →
  • MediaPlanHQ7.5/10 · From $39/user/mo (annual) · 30-day trial

    Connects media placements, budgets, approvals, and invoice checks in a web-based workflow.

    Visit MediaPlanHQFull verdict →

More comparisons

All media planning software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update