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Head-to-head · Keyword Research Tools

Google Keyword Planner vs Wordtracker

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Google Keyword Planner #2 in Keyword Research Tools 9.3/10 Free plan Free plan✓ 4 of 6 features Open Keyword Planner
Wordtracker #6 in Keyword Research Tools 8.8/10 7-day trial Free trial✓ 5 of 6 features Visit Wordtracker

Google Keyword Planner leads on 1 check, Wordtracker on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle Keyword Planner · 9.3/10
  • Free planonly Google Keyword Planner
  • Free trialonly Wordtracker
  • Most featuresWordtracker · 5 of 6

Google Keyword Planner scores higher on our rubric for keyword research tools: 9.3 against 8.8 out of 10; our editors rank them #2 and #6.

Google Keyword Planner offers free plan; Wordtracker doesn't.

Google Keyword Planner is the better fit for free Google Ads keyword planning. Wordtracker is the better fit for established paid SEO research.

  • Google Keyword Planner fits best

    Free Google Ads keyword planning

  • Wordtracker fits best

    Established paid SEO research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Google Keyword Planner 9.3/10 Visit ↗ Wordtracker 8.8/10 Visit ↗
At a glance
Editor score 9.3 8.8
Ranking #2 in Keyword Research Tools #6 in Keyword Research Tools
Best for Free Google Ads keyword planning Established paid SEO research
Pricing model Free Paid
Starting price Free plan $195/yr
Free plan ✓ (best) —
Free trial — 7 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Docs Email, Live chat, Phone, Docs
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Google Keyword Planner 4/6 · Wordtracker 5/6
Keyword difficulty ✓ ✓
Search volume data ✓ ✓
Search intent data Not checked yet Not checked yet
SERP analysis Not checked yet ✓ (best)
Competitor keywords ✓ ✓
API access ✓ ✓
Specs
Keyword results limit Not checked yet 1000 keywords/search
Our review
Pros
  • Free access to keyword ideas, search volume, competition, and bid estimates
  • Forecast clicks, impressions, and conversions for keyword plans
  • Supports geographic, language, network, trend, and Google Ads API workflows
  • Search, volume, competition, SERP, and competitor keyword research
  • Bulk search, keyword lists, CSV export, rankings, and Search Console
  • API, web access, and Scout browser extension support broader workflows
Cons
  • Requires Google Ads account setup and billing information
  • Focused on Google Search campaign planning rather than full SEO research
  • Does not provide search intent or SERP analysis
  • No free plan is available
  • Bronze results are limited to 1,000 keywords
  • The seven-day trial requires card details and converts to paid service
Our verdict

Google Keyword Planner is a web-based keyword research and forecasting tool for advertisers planning Google Search campaigns. It generates ideas from keywords, phrases, URLs, or entire websites, then reports average monthly search volume,…

Read the review →

Wordtracker is a web-based keyword research and SEO analysis platform for marketers, SEO professionals, link builders, and businesses. Its core workflow combines keyword suggestions with search-volume and competition metrics, SERP…

Read the review →
  1. Google Keyword PlannerKeyword Research Tools 9.3Free plan
  2. WordtrackerKeyword Research Tools 8.87-day trial

Strengths and trade-offs

  • Google Keyword Planner — where it wins

    • Free access to keyword ideas, search volume, competition, and bid estimates
    • Forecast clicks, impressions, and conversions for keyword plans
    • Supports geographic, language, network, trend, and Google Ads API workflows

    Where it doesn't

    • Requires Google Ads account setup and billing information
    • Focused on Google Search campaign planning rather than full SEO research
    • Does not provide search intent or SERP analysis

  • Wordtracker — where it wins

    • Search, volume, competition, SERP, and competitor keyword research
    • Bulk search, keyword lists, CSV export, rankings, and Search Console
    • API, web access, and Scout browser extension support broader workflows

    Where it doesn't

    • No free plan is available
    • Bronze results are limited to 1,000 keywords
    • The seven-day trial requires card details and converts to paid service

More comparisons

All keyword research tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update