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Head-to-head · Keyword Research Tools

Google Keyword Planner vs QuestionDB

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Google Keyword Planner #2 in Keyword Research Tools 9.3/10 Free plan Free plan✓ 4 of 6 features Open Keyword Planner
QuestionDB #5 in Keyword Research Tools 8.9/10 Free plan Free plan✓ 5 of 6 features Visit QuestionDB

Google Keyword Planner leads on 0 checks, QuestionDB on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle Keyword Planner · 9.3/10
  • Free planboth
  • Most featuresQuestionDB · 5 of 6

Google Keyword Planner scores higher on our rubric for keyword research tools: 9.3 against 8.9 out of 10; our editors rank them #2 and #5.

Google Keyword Planner is the better fit for free Google Ads keyword planning. QuestionDB is the better fit for affordable question-led keyword research.

  • Google Keyword Planner fits best

    Free Google Ads keyword planning

  • QuestionDB fits best

    Affordable question-led keyword research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Google Keyword Planner 9.3/10 Visit ↗ QuestionDB 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #2 in Keyword Research Tools #5 in Keyword Research Tools
Best for Free Google Ads keyword planning Affordable question-led keyword research
Pricing model Free Free plan + paid
Starting price Free plan $9.99/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email
Built for Small business, Mid-market, Enterprise Solo, Small business, Enterprise
Features Google Keyword Planner 4/6 · QuestionDB 5/6
Keyword difficulty ✓ ✓
Search volume data ✓ ✓
Search intent data Not checked yet ✓ (best)
SERP analysis Not checked yet ✓ (best)
Competitor keywords ✓ ✓
API access ✓ (best) Not checked yet
Specs
Keyword results limit Not checked yet Not checked yet
Our review
Pros
  • Free access to keyword ideas, search volume, competition, and bid estimates
  • Forecast clicks, impressions, and conversions for keyword plans
  • Supports geographic, language, network, trend, and Google Ads API workflows
  • Finds questions across Google, People Also Ask, Reddit, and Quora
  • Combines volume, CPC, difficulty, trends, SERP, and intent data
  • Includes ranking analysis, AI extraction, and CSV or image export
Cons
  • Requires Google Ads account setup and billing information
  • Focused on Google Search campaign planning rather than full SEO research
  • Does not provide search intent or SERP analysis
  • Free access is limited to 5 searches per month
  • Paid plans cap monthly searches at 100, 400, or 1000
  • Available through the web, with no documented API offering
Our verdict

Google Keyword Planner is a web-based keyword research and forecasting tool for advertisers planning Google Search campaigns. It generates ideas from keywords, phrases, URLs, or entire websites, then reports average monthly search volume,…

Read the review →

QuestionDB is a web-based SEO research tool for marketers, content creators, and businesses planning search-focused content. Its central use case is finding the questions people ask, then evaluating related opportunities with search…

Read the review →
  1. Google Keyword PlannerKeyword Research Tools 9.3Free plan
  2. QuestionDBKeyword Research Tools 8.9Free plan

Strengths and trade-offs

  • Google Keyword Planner — where it wins

    • Free access to keyword ideas, search volume, competition, and bid estimates
    • Forecast clicks, impressions, and conversions for keyword plans
    • Supports geographic, language, network, trend, and Google Ads API workflows

    Where it doesn't

    • Requires Google Ads account setup and billing information
    • Focused on Google Search campaign planning rather than full SEO research
    • Does not provide search intent or SERP analysis
  • QuestionDB — where it wins

    • Finds questions across Google, People Also Ask, Reddit, and Quora
    • Combines volume, CPC, difficulty, trends, SERP, and intent data
    • Includes ranking analysis, AI extraction, and CSV or image export

    Where it doesn't

    • Free access is limited to 5 searches per month
    • Paid plans cap monthly searches at 100, 400, or 1000
    • Available through the web, with no documented API offering

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update