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Head-to-head · Keyword Research Tools

Bing Webmaster Tools vs Wordtracker

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Bing Webmaster Tools #3 in Keyword Research Tools 9.1/10 Free plan Free plan✓ 1 of 6 features Visit site
Wordtracker #6 in Keyword Research Tools 8.8/10 7-day trial Free trial✓ 5 of 6 features Visit Wordtracker

Bing Webmaster Tools leads on 1 check, Wordtracker on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBing Webmaster Tools · 9.1/10
  • Free planonly Bing Webmaster Tools
  • Free trialonly Wordtracker
  • Most featuresWordtracker · 5 of 6

Bing Webmaster Tools scores higher on our rubric for keyword research tools: 9.1 against 8.8 out of 10; our editors rank them #3 and #6.

Bing Webmaster Tools offers free plan; Wordtracker doesn't.

Bing Webmaster Tools is the better fit for free SEO research and site diagnostics. Wordtracker is the better fit for established paid SEO research.

  • Bing Webmaster Tools fits best

    Free SEO research and site diagnostics

  • Wordtracker fits best

    Established paid SEO research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bing Webmaster Tools 9.1/10 Visit ↗ Wordtracker 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #3 in Keyword Research Tools #6 in Keyword Research Tools
Best for Free SEO research and site diagnostics Established paid SEO research
Pricing model Free Paid
Starting price Free plan $195/yr
Free plan ✓ (best) —
Free trial — 7 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Docs Email, Live chat, Phone, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Bing Webmaster Tools 1/6 · Wordtracker 5/6
Keyword difficulty Not checked yet ✓ (best)
Search volume data Not checked yet ✓ (best)
Search intent data Not checked yet Not checked yet
SERP analysis Not checked yet ✓ (best)
Competitor keywords Not checked yet ✓ (best)
API access ✓ ✓
Specs
Keyword results limit Not checked yet 1000 keywords/search
Our review
Pros
  • Keyword ideas include volumes, trends, questions, filters, and ranking URLs
  • Combines audits, backlink analysis, competitor comparison, and site exploration
  • API access supports programmatic rank, traffic, keyword, link, and crawl data
  • Search, volume, competition, SERP, and competitor keyword research
  • Bulk search, keyword lists, CSV export, rankings, and Search Console
  • API, web access, and Scout browser extension support broader workflows
Cons
  • SEO research and performance reporting are centered on Bing Search
  • Site Scan is focused on common technical SEO issues
  • API access requires OAuth 2.0 or API keys
  • No free plan is available
  • Bronze results are limited to 1,000 keywords
  • The seven-day trial requires card details and converts to paid service
Our verdict

Bing Webmaster Tools is a free web-based SEO and webmaster platform for site owners, publishers, and developers. It brings together Bing search performance reporting, keyword research, backlink analysis, site exploration, URL inspection,…

Read the review →

Wordtracker is a web-based keyword research and SEO analysis platform for marketers, SEO professionals, link builders, and businesses. Its core workflow combines keyword suggestions with search-volume and competition metrics, SERP…

Read the review →
  1. Bing Webmaster ToolsKeyword Research Tools 9.1Free plan
  2. WordtrackerKeyword Research Tools 8.87-day trial

Strengths and trade-offs

  • Bing Webmaster Tools — where it wins

    • Keyword ideas include volumes, trends, questions, filters, and ranking URLs
    • Combines audits, backlink analysis, competitor comparison, and site exploration
    • API access supports programmatic rank, traffic, keyword, link, and crawl data

    Where it doesn't

    • SEO research and performance reporting are centered on Bing Search
    • Site Scan is focused on common technical SEO issues
    • API access requires OAuth 2.0 or API keys

  • Wordtracker — where it wins

    • Search, volume, competition, SERP, and competitor keyword research
    • Bulk search, keyword lists, CSV export, rankings, and Search Console
    • API, web access, and Scout browser extension support broader workflows

    Where it doesn't

    • No free plan is available
    • Bronze results are limited to 1,000 keywords
    • The seven-day trial requires card details and converts to paid service
  • Bing Webmaster Tools9.1/10 · Free plan

    A broad, no-cost SEO toolkit for Bing-focused research, diagnostics, and webmaster workflows.

    Visit siteFull verdict →
  • Wordtracker8.8/10 · 7-day trial

    A paid SEO research platform covering keywords, competitors, SERPs, rankings, and APIs.

    Visit WordtrackerFull verdict →

More comparisons

All keyword research tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update