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Head-to-head · Keyword Research Tools

Bing Webmaster Tools vs Keyword Tool

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Bing Webmaster Tools #3 in Keyword Research Tools 9.1/10 Free plan Free plan✓ 1 of 6 features Visit site
Keyword Tool #7 in Keyword Research Tools 8.7/10 Free plan Free plan✓ 1 of 6 features Visit Keyword Tool

Bing Webmaster Tools leads on 0 checks, Keyword Tool on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBing Webmaster Tools · 9.1/10
  • Free planboth

Bing Webmaster Tools scores higher on our rubric for keyword research tools: 9.1 against 8.7 out of 10; our editors rank them #3 and #7.

Bing Webmaster Tools is the better fit for free SEO research and site diagnostics. Keyword Tool is the better fit for multi-platform autocomplete research.

  • Bing Webmaster Tools fits best

    Free SEO research and site diagnostics

  • Keyword Tool fits best

    Multi-platform autocomplete research

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Side by side

Feature Bing Webmaster Tools 9.1/10 Visit ↗ Keyword Tool 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #3 in Keyword Research Tools #7 in Keyword Research Tools
Best for Free SEO research and site diagnostics Multi-platform autocomplete research
Pricing model Free Free plan + paid
Starting price Free plan $68/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Bing Webmaster Tools 1/6 · Keyword Tool 1/6
Keyword difficulty Not checked yet Not checked yet
Search volume data Not checked yet Not checked yet
Search intent data Not checked yet Not checked yet
SERP analysis Not checked yet Not checked yet
Competitor keywords Not checked yet Not checked yet
API access ✓ ✓
Specs
Keyword results limit Not checked yet Not checked yet
Our review
Pros
  • Keyword ideas include volumes, trends, questions, filters, and ranking URLs
  • Combines audits, backlink analysis, competitor comparison, and site exploration
  • API access supports programmatic rank, traffic, keyword, link, and crawl data
  • Researches autocomplete suggestions across 16 search platforms
  • Adds volume, CPC, competition, trends, exports, API, and MCP
  • Supports competitor URL research and bulk analysis for up to 1,000 keywords
Cons
  • SEO research and performance reporting are centered on Bing Search
  • Site Scan is focused on common technical SEO issues
  • API access requires OAuth 2.0 or API keys
  • Paid access starts at $68 per month
  • The free plan does not include the paid research and access features
  • Autocomplete remains the core method for keyword discovery
Our verdict

Bing Webmaster Tools is a free web-based SEO and webmaster platform for site owners, publishers, and developers. It brings together Bing search performance reporting, keyword research, backlink analysis, site exploration, URL inspection,…

Read the review →

Keyword Tool is a web-based keyword research product for SEO professionals, marketers, content creators, PPC teams, agencies, and enterprises. It generates long-tail keyword suggestions from autocomplete sources across 16 search platforms,…

Read the review →
  1. Bing Webmaster ToolsKeyword Research Tools 9.1Free plan
  2. Keyword ToolKeyword Research Tools 8.7Free plan

Strengths and trade-offs

  • Bing Webmaster Tools — where it wins

    • Keyword ideas include volumes, trends, questions, filters, and ranking URLs
    • Combines audits, backlink analysis, competitor comparison, and site exploration
    • API access supports programmatic rank, traffic, keyword, link, and crawl data

    Where it doesn't

    • SEO research and performance reporting are centered on Bing Search
    • Site Scan is focused on common technical SEO issues
    • API access requires OAuth 2.0 or API keys

  • Keyword Tool — where it wins

    • Researches autocomplete suggestions across 16 search platforms
    • Adds volume, CPC, competition, trends, exports, API, and MCP
    • Supports competitor URL research and bulk analysis for up to 1,000 keywords

    Where it doesn't

    • Paid access starts at $68 per month
    • The free plan does not include the paid research and access features
    • Autocomplete remains the core method for keyword discovery
  • Bing Webmaster Tools9.1/10 · Free plan

    A broad, no-cost SEO toolkit for Bing-focused research, diagnostics, and webmaster workflows.

    Visit siteFull verdict →
  • Keyword Tool8.7/10 · Free plan

    A broad autocomplete research tool with strong data access, but a high paid entry price.

    Visit Keyword ToolFull verdict →

More comparisons

All keyword research tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update