Head-to-head · Single Sign-On Software
Google Cloud Identity vs Zoho Directory
Google Cloud Identity leads on 0 checks, Zoho Directory on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGoogle Cloud Identity · 9.0/10
- Free planboth
- Free trialonly Zoho Directory
- Most featuresZoho Directory · 2 of 2
Google Cloud Identity scores higher on our rubric for single sign-on software: 9.0 against 8.6 out of 10; our editors rank them #4 and #8.
Google Cloud Identity is the better fit for google and mixed-directory environments. Zoho Directory is the better fit for small teams wanting low-cost application SSO.
- Google Cloud Identity fits best
Google and mixed-directory environments
- Zoho Directory fits best
Small teams wanting low-cost application SSO
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Side by side
| Feature | Google Cloud Identity 9.0/10 Visit ↗ | Zoho Directory 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.6 |
| Ranking | #4 in Single Sign-On Software | #8 in Single Sign-On Software |
| Best for | Google and mixed-directory environments | Small teams wanting low-cost application SSO |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $6/user/mo | — |
| Free plan | ✓ | ✓ |
| Free trial | — | 45 days |
| Deployment | Cloud, Desktop, Mobile | Cloud, Mobile |
| Platforms | Web, Windows, Android, iOS | Web, Android |
| Integrations | 5 integrations | 8 integrations |
| Features Google Cloud Identity 1/2 · Zoho Directory 2/2 | ||
| Built-in MFA | Not checked yet | ✓ (best) |
| Adaptive access | ✓ | ✓ |
| Specs | ||
| SSO protocols | SAML, OIDC | SAML 2.0, OpenID Connect (OIDC), JWT |
| Directory integrations | Not checked yet | Microsoft Active Directory, Azure AD, LDAP |
| Lifecycle provisioning | Not checked yet | Scim |
| Prebuilt app count | Not checked yet | 350 |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Google Cloud Identity is a cloud-based identity and access platform for organizations managing users, groups, applications, and endpoints. It suits teams that need SAML or OIDC single sign-on alongside Google Workspace, Active Directory,… Read the review → |
Zoho Directory is a workforce identity and access management platform for organizations managing employee identities, application access, authentication, and security policies. It is suited to small teams that need application SSO without… Read the review → |
Strengths and trade-offs
Google Cloud Identity — where it wins
- SAML and OIDC SSO with Active Directory and Entra federation
- Free edition includes core identity, SSO, MFA, and endpoint management
- Premium adds lifecycle provisioning and Context-Aware Access
Where it doesn't
- Free edition provides 50 user licenses by default
- Advanced capabilities require a paid Premium plan
- Flexible Premium billing costs more per user than annual billing
Zoho Directory — where it wins
- Free plan includes SSO, MFA, provisioning, and conditional access
- Supports 350 prebuilt apps plus custom SAML 2.0 and OIDC apps
- SCIM, API provisioning, directory sync, and adaptive access support
Where it doesn't
- Free plan is limited to 10 users and 3 applications
- Custom provisioning and custom access policies start on Standard
- Cloud LDAP and Cloud RADIUS are unlimited only on Professional
- Google Cloud Identity9.0/10 · Free plan
A broad SSO and identity platform with a capable free edition and clear Premium upgrades.
Visit Google CloudFull verdict → - Zoho Directory8.6/10 · Free plan · 45-day trial
A broad SSO and identity toolkit with a useful free tier for small teams.
Visit Zoho DirectoryFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





