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Head-to-head · Data Warehouse Software

Google BigQuery vs Azure Synapse Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Google BigQuery #1 in Data Warehouse Software 9.4/10 Free plan Free plan✓ 4 of 4 features Try Google BigQuery
Azure Synapse Analytics #5 in Data Warehouse Software 8.7/10 Pricing on request ✓ 4 of 4 features Visit Azure Synapse

Google BigQuery leads on 1 check, Azure Synapse Analytics on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle BigQuery · 9.4/10
  • Free planonly Google BigQuery

Google BigQuery scores higher on our rubric for data warehouse software: 9.4 against 8.7 out of 10; our editors rank them #1 and #5.

Google BigQuery offers free plan; Azure Synapse Analytics doesn't.

Google BigQuery is the better fit for teams wanting a broad serverless warehouse. Azure Synapse Analytics is the better fit for microsoft organizations needing an integrated warehouse.

  • Google BigQuery fits best

    Teams wanting a broad serverless warehouse

  • Azure Synapse Analytics fits best

    Microsoft organizations needing an integrated warehouse

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Side by side

Feature Google BigQuery 9.4/10 Visit ↗ Azure Synapse Analytics 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Data Warehouse Software #5 in Data Warehouse Software
Best for Teams wanting a broad serverless warehouse Microsoft organizations needing an integrated warehouse
Pricing model Free Paid
Starting price Free —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs, Live chat, Phone, Tickets, Community Docs, Community
Integrations 10 integrations 90+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Google BigQuery 4/4 · Azure Synapse Analytics 4/4
Separate storage and compute ✓ ✓
Data lake support ✓ ✓
Streaming ingestion ✓ ✓
In-database machine learning ✓ ✓
Specs
Deployment model Cloud Cloud
Pricing model Hybrid Hybrid
Our review
Pros
  • Serverless SQL with storage and compute that scale independently
  • Supports lake queries, streaming ingestion, CDC, and federated sources
  • Includes BigQuery ML, governance controls, and broad integrations
  • Combines dedicated and serverless SQL pools with Apache Spark
  • Queries Azure data lakes and supports streaming ingestion
  • Integrates with Power BI, Azure services, and CI/CD controls
Cons
  • Usage-based pricing can vary by region and operation
  • Additional storage, ingestion, and extraction charges can apply
  • Broad feature coverage may exceed the needs of narrow warehouse use cases
  • Requires contact with sales for pricing
  • Broad scope may exceed focused warehouse requirements
  • Cloud deployment is centered on the web and Azure ecosystem
Our verdict

Google BigQuery is a fully managed, serverless cloud data warehouse for organizations that need to store, query, and analyze large datasets. Its audience spans data engineering, business intelligence, data science, real-time analytics, and…

Read the review →

Azure Synapse Analytics brings data warehousing, data lake exploration, big data processing, machine learning, and data integration into one Microsoft cloud analytics service. It is designed for enterprise teams that need dedicated or…

Read the review →
  1. Google BigQueryData Warehouse Software 9.4Free plan
  2. Azure Synapse AnalyticsData Warehouse Software 8.7Pricing on request

Strengths and trade-offs

  • Google BigQuery — where it wins

    • Serverless SQL with storage and compute that scale independently
    • Supports lake queries, streaming ingestion, CDC, and federated sources
    • Includes BigQuery ML, governance controls, and broad integrations

    Where it doesn't

    • Usage-based pricing can vary by region and operation
    • Additional storage, ingestion, and extraction charges can apply
    • Broad feature coverage may exceed the needs of narrow warehouse use cases
  • Azure Synapse Analytics — where it wins

    • Combines dedicated and serverless SQL pools with Apache Spark
    • Queries Azure data lakes and supports streaming ingestion
    • Integrates with Power BI, Azure services, and CI/CD controls

    Where it doesn't

    • Requires contact with sales for pricing
    • Broad scope may exceed focused warehouse requirements
    • Cloud deployment is centered on the web and Azure ecosystem
  • Google BigQuery9.4/10 · Free plan

    A broad serverless warehouse with flexible analytics, lake, streaming, governance, and ML capabilities.

    Try Google BigQueryFull verdict →
  • Azure Synapse Analytics8.7/10 · Pricing on request

    A broad Microsoft cloud analytics service for integrated warehousing and data lake workloads.

    Visit Azure SynapseFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update