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Head-to-head · Customer Success Analytics Software

GainTrace vs Hook

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score GainTrace #2 in Customer Success Analytics Software 9.3/10 Free plan Free plan✓ 0 of 4 features Visit GainTrace
Hook #3 in Customer Success Analytics Software 9.1/10 Pricing on request ✓ 4 of 4 features Visit Hook

GainTrace leads on 0 checks, Hook on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGainTrace · 9.3/10
  • Free planonly GainTrace
  • Most featuresHook · 4 of 4

GainTrace scores higher on our rubric for customer success analytics software: 9.3 against 9.1 out of 10; our editors rank them #2 and #3.

GainTrace is the better fit for teams wanting affordable, data-rich health analytics. Hook is the better fit for data-rich teams wanting predictive CS analytics.

  • GainTrace fits best

    Teams wanting affordable, data-rich health analytics

  • Hook fits best

    Data-rich teams wanting predictive CS analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature GainTrace 9.3/10 Visit ↗ Hook 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #2 in Customer Success Analytics Software #3 in Customer Success Analytics Software
Best for Teams wanting affordable, data-rich health analytics Data-rich teams wanting predictive CS analytics
Pricing model Free plan + paid Paid
Starting price $82/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Docs
Compliance GDPR, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR
Integrations 28+ integrations 4 integrations
Built for Solo, Small business, Mid-market Mid-market, Enterprise
Features GainTrace 0/4 · Hook 4/4
Renewal risk analytics Not checked yet ✓ (best)
Expansion analytics Not checked yet ✓ (best)
Engagement analytics Not checked yet ✓ (best)
CS performance reporting Not checked yet ✓ (best)
Specs
Data source depth Not checked yet Multi-source
Account limit Not checked yet Not checked yet
Our review
Pros
  • Combines usage, billing, support, CRM, sentiment, and revenue signals
  • Refreshes health inputs every six hours with dated score snapshots
  • Includes churn, expansion, retention reporting, and automated playbooks
  • Combines health, engagement, renewal, churn, and expansion analytics
  • Draws AI signals from meetings, emails, and support data
  • Automates alerts, outreach, playbooks, and workflow actions
Cons
  • The Free plan tracks 25 companies and allows 5,000 events per month
  • The listed platform is web-only
  • Monthly plans shown cover 100 and 250 tracked companies
  • Pricing requires contacting sales
  • The public API is read-only
  • Its focus is customer-success and revenue workflows
Our verdict

GainTrace is customer success software for B2B SaaS companies, designed for customer success, RevOps, and founder-led teams. It combines product usage, adoption, engagement, sentiment, revenue, support, and CSM pulse into weighted account…

Read the review →

Hook is a customer-success analytics and automation platform for revenue teams, including Customer Success, Sales, Renewals, and CS leadership. It combines product usage, subscription, customer-interaction, meeting, and support data to…

Read the review →
  1. GainTraceCustomer Success Analytics Software 9.3Free plan
  2. HookCustomer Success Analytics Software 9.1Pricing on request

Strengths and trade-offs

  • GainTrace — where it wins

    • Combines usage, billing, support, CRM, sentiment, and revenue signals
    • Refreshes health inputs every six hours with dated score snapshots
    • Includes churn, expansion, retention reporting, and automated playbooks

    Where it doesn't

    • The Free plan tracks 25 companies and allows 5,000 events per month
    • The listed platform is web-only
    • Monthly plans shown cover 100 and 250 tracked companies

  • Hook — where it wins

    • Combines health, engagement, renewal, churn, and expansion analytics
    • Draws AI signals from meetings, emails, and support data
    • Automates alerts, outreach, playbooks, and workflow actions

    Where it doesn't

    • Pricing requires contacting sales
    • The public API is read-only
    • Its focus is customer-success and revenue workflows

More comparisons

All customer success analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update