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Head-to-head · Audience Data Providers

Foursquare vs Bombora

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Foursquare #6 in Audience Data Providers 7.8/10 Free plan · 30-day trial Free planFree trial✓ 0 of 2 features Visit Foursquare
Bombora #8 in Audience Data Providers 7.8/10 Pricing on request ✓ 0 of 2 features Visit Bombora

Foursquare leads on 0 checks, Bombora on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Free planonly Foursquare
  • Free trialonly Foursquare

Foursquare and Bombora score identically on our rubric (7.8 out of 10) for audience data providers; Foursquare sits at #6 and Bombora at #8 in our editorial ranking, so the choice comes down to fit.

Foursquare is the better fit for teams needing place-based audience and location data. Bombora is the better fit for B2B teams prioritizing accounts by intent.

  • Foursquare fits best

    Teams needing place-based audience and location data

  • Bombora fits best

    B2B teams prioritizing accounts by intent

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Foursquare 7.8/10 Visit ↗ Bombora 7.8/10 Visit ↗
At a glance
Editor score 7.8 7.8
Ranking #6 in Audience Data Providers #8 in Audience Data Providers
Best for Teams needing place-based audience and location data B2B teams prioritizing accounts by intent
Pricing model Free plan + paid Paid
Starting price $25/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 30 days —
Deployment Cloud, Desktop, Self-hosted Cloud
Platforms Web Web
Support Email, Community, Docs Email, Docs
Integrations 550+ integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Foursquare 0/2 · Bombora 0/2
Audience building Not checked yet Not checked yet
Identity resolution Not checked yet Not checked yet
Specs
Data sources Not checked yet Not checked yet
Activation destinations Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Global POI data with search, details, matching, and geotagging APIs
  • Spatial analysis, mapping, 3D visualization, and data operations
  • Integrates with GIS, databases, cloud platforms, and developer tools
  • Company-level intent signals help prioritize accounts using research activity.
  • Supports identity resolution, visitor enrichment, and digital audience activation.
  • Delivers data across CRM, advertising, data lake, and CDP environments.
Cons
  • The suite spans multiple products and pricing models
  • Workbench compute and storage are billed separately
  • Location intelligence is broader than a dedicated audience-data focus
  • Contact-sales pricing may make budget planning harder.
  • Data is delivered through integrations rather than a standalone platform.
  • Its focus is company-level B2B data, not a conventional contact database.
Our verdict

Foursquare brings together place data, location APIs, and geospatial workspaces for marketers, developers, analysts, and GIS professionals. Its POI data and place metadata support search, details, autocomplete, matching, and geotagging,…

Read the review →

Bombora provides B2B data solutions for marketing and sales teams, agencies, and publishers. Its focus is identifying in-market companies from research activity, then helping teams prioritize accounts, activate audiences, and measure…

Read the review →
  1. FoursquareAudience Data Providers 7.8Free plan · 30-day trial
  2. BomboraAudience Data Providers 7.8Pricing on request

Strengths and trade-offs

  • Foursquare — where it wins

    • Global POI data with search, details, matching, and geotagging APIs
    • Spatial analysis, mapping, 3D visualization, and data operations
    • Integrates with GIS, databases, cloud platforms, and developer tools

    Where it doesn't

    • The suite spans multiple products and pricing models
    • Workbench compute and storage are billed separately
    • Location intelligence is broader than a dedicated audience-data focus

  • Bombora — where it wins

    • Company-level intent signals help prioritize accounts using research activity.
    • Supports identity resolution, visitor enrichment, and digital audience activation.
    • Delivers data across CRM, advertising, data lake, and CDP environments.

    Where it doesn't

    • Contact-sales pricing may make budget planning harder.
    • Data is delivered through integrations rather than a standalone platform.
    • Its focus is company-level B2B data, not a conventional contact database.
  • Foursquare7.8/10 · Free plan · 30-day trial

    A broad location-data suite with spatial tools, APIs, and tiered entry points.

    Visit FoursquareFull verdict →
  • Bombora7.8/10 · Pricing on request

    A company-level B2B data provider for prioritizing accounts and activating audiences.

    Visit BomboraFull verdict →

More comparisons

All audience data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update