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Head-to-head · Referral Management Software

FirstPromoter vs Genius Referrals

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score FirstPromoter #4 in Referral Management Software 8.4/10 14-day trial Free trial✓ 0 of 3 features Visit FirstPromoter
Genius Referrals #5 in Referral Management Software 8.3/10 14-day trial Free trial✓ 1 of 3 features Try Genius Referrals

FirstPromoter leads on 0 checks, Genius Referrals on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirstPromoter · 8.4/10
  • Free trialboth
  • Most featuresGenius Referrals · 1 of 3

FirstPromoter scores higher on our rubric for referral management software: 8.4 against 8.3 out of 10; our editors rank them #4 and #5.

FirstPromoter is the better fit for saaS businesses with recurring commissions. Genius Referrals is the better fit for businesses needing many ecommerce connectors.

  • FirstPromoter fits best

    SaaS businesses with recurring commissions

  • Genius Referrals fits best

    Businesses needing many ecommerce connectors

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature FirstPromoter 8.4/10 Visit ↗ Genius Referrals 8.3/10 Visit ↗
At a glance
Editor score 8.4 8.3
Ranking #4 in Referral Management Software #5 in Referral Management Software
Best for SaaS businesses with recurring commissions Businesses needing many ecommerce connectors
Pricing model Paid Paid
Starting price $490/yr $71/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 17 integrations 20 integrations
Features FirstPromoter 0/3 · Genius Referrals 1/3
Fraud controls Not checked yet ✓ (best)
API or webhooks Not checked yet Not checked yet
Payout management Not checked yet Not checked yet
Specs
Referral types Not checked yet Not checked yet
Programs included Not checked yet Not checked yet
Capture methods Not checked yet Not checked yet
Reward types Not checked yet Not checked yet
Our review
Pros
  • Tracks referrals through links, coupons, and direct URLs
  • Supports recurring and lifetime commission rules
  • Includes fraud controls, payouts, APIs, and webhooks
  • Connects with major ecommerce platforms, CMSs, and HubSpot
  • Supports multiple reward models, approvals, payouts, and fraud controls
  • Offers portals, APIs, SDKs, webhooks, and Zapier connectivity
Cons
  • No permanent free plan
  • Higher tiers are needed for unlimited partners and campaigns
  • Focused on subscription and partner-program workflows
  • No free plan; the lowest listed price is $71/month billed annually
  • Starter is limited to 250 new advocates per month
  • Automated payouts are an add-on on the Starter plan
Our verdict

FirstPromoter is referral and partner-program software for subscription-based and SaaS companies. It connects referral activity with billing events, supports recurring or one-time commissions, and provides branded or embeddable partner…

Read the review →

Genius Referrals is a cloud-hosted referral management platform for businesses running customer, partner, affiliate, influencer, employee, or other referral programs. It combines unique referral links and codes with branded advocate…

Read the review →
  1. FirstPromoterReferral Management Software 8.414-day trial
  2. Genius ReferralsReferral Management Software 8.314-day trial

Strengths and trade-offs

  • FirstPromoter — where it wins

    • Tracks referrals through links, coupons, and direct URLs
    • Supports recurring and lifetime commission rules
    • Includes fraud controls, payouts, APIs, and webhooks

    Where it doesn't

    • No permanent free plan
    • Higher tiers are needed for unlimited partners and campaigns
    • Focused on subscription and partner-program workflows

  • Genius Referrals — where it wins

    • Connects with major ecommerce platforms, CMSs, and HubSpot
    • Supports multiple reward models, approvals, payouts, and fraud controls
    • Offers portals, APIs, SDKs, webhooks, and Zapier connectivity

    Where it doesn't

    • No free plan; the lowest listed price is $71/month billed annually
    • Starter is limited to 250 new advocates per month
    • Automated payouts are an add-on on the Starter plan

More comparisons

All referral management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update